Adding detail to official programming

Opta are experienced at helping broadcasters maximise the quality of their high-profile rights, engaging and enthralling millions of viewers in the process.

21 – Dwight Gayle has scored 21 league goals in 2016/17; his best return in a single season in the Football League. Recognition. #EFLAwards 14 hours ago

50% - Chris Wood has been involved in a higher % of his team’s league goals in 16/17 than any other Championship player. Star. #EFLAwards 14 hours ago

13 - Anthony Knockaert has scored more league goals this season than any other Championship midfielder. Nominated. #EFLAwards 14 hours ago

18 - Kylian Mbappe (18 yo & 95 days) has become the youngest 🇫🇷 international since Wisniewski v Sweden in 1955 (18twitter.com/i/web/status/8…oi 25 Mar

28 – @DFB_Team_EN are unbeaten in 28 WC qualifying matches (23W, 5D) – the last loss happened in 2001 against Engla… twitter.com/i/web/status/8… 26 Mar

5 - Danny Blind lost as many EC/WC qualifiers in 9 games as Dutch NT manager as the previous four managers combined in 58 games. Dismissed. 26 Mar

67% - Jermain Defoe has had a hand in a higher share of his team’s league goals this term than any player in Europe… twitter.com/i/web/status/8… 18 hours ago

3 - Conor Washington is the 1st Northern Ireland player to score in 3 successive starts at Windsor Park since David Healy in 2007. Streak. 26 Mar

3 - Chris Brunt has been directly involved in three goals in his last three games for Northern Ireland (1 goal, 2 assists). Blocks. 26 Mar

1 - Scotland have kept just one clean sheet in their last 10 competitive matches, a 6-0 win at Gibraltar. Worry. 26 Mar

Enhancing broadcast productions

Integration into the live broadcast environment

Opta have extensive experience of integrating bespoke data feeds and editorial services into live broadcast environments.  Opta can help add additional context to a match or the opinion of a broadcaster, as well as significantly enhance technical infrastructure by integrating:

  • Detailed data into live graphic production software
  • Metadata to create efficient video archiving processes and reduce editing times
  • Metadata for automated clip generation
  • Live editorial services to support the production process


Some of our data in action

BBC showing action areas for the Scotland v South Africa game using Opta data.

Opta player data is used to construct a head-to-head comparison

Sky Sport using Opta data to show average formation

Sky Sport using Opta data to show Everton's average formation against Man Utd

The Hego touchscreen can integrate detailed Opta performance data such as player touch and pass maps.