Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

9 - Southampton have now lost nine points from leading positions at St Mary’s this season; more than any other Prem… twitter.com/i/web/status/9… 8 hours ago

9 - Harry Kane has scored nine goals in his last five starts in the Premier League, with all nine coming from insid… twitter.com/i/web/status/9… 9 hours ago

197 - There were just 197 seconds between Southampton’s opener and Harry Kane’s equaliser for Tottenham. Response. 9 hours ago

28 - Since the start of 2012-13, Spurs have won 28 of a possible 33 points in the Premier League against Southampto… twitter.com/i/web/status/9… 11 hours ago

21 - Manchester City are now unbeaten in 21 Premier League matches against Newcastle United (W18 D3) – extending th… twitter.com/i/web/status/9… 20 Jan

3 - Sergio Aguero has scored the first perfect Premier League hat-trick since the Argentine himself scored one agai… twitter.com/i/web/status/9… 20 Jan

13 – Only Wayne Rooney (15) has scored more Premier League goals versus Newcastle than Sergio Aguero (13). Haunt. 20 Jan

10 - Kevin De Bruyne has provided more assists in the Premier League this season than any other player. Delivery. 20 Jan

13 - Sergio Aguero has had a hand in 13 Premier League goals against Newcastle (11 goals, 2 assists), averaging a g… twitter.com/i/web/status/9… 20 Jan

14 - David de Gea has kept more clean sheets than any other goalkeeper in Europe’s big five leagues this season (14). Reliable. 20 Jan

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre