Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

Cesc Fabregas or Nemanja Matic? Antonio Conte's ultimate dilemma explained with @OptaJoe stats. twitter.com/NizaarKinsella… 1 hours ago

3 - Only Brian Clough (4) & Alex Ferguson (4) have won the League Cup on more occasions than Jose Mourinho (3). bit.ly/2l6wAPm 1 hours ago

6 - Spurs have conceded more goals in four European games at Wembley this season (6) than in 12 league games at White Hart Lane (5). Curse. 12 hours ago

1 - Victor Wanyama is the first African player to score for Tottenham Hotspur at Wembley Stadium. Hope. 13 hours ago

4 - Since the start of 2013-14, Harry Kane has scored 4 own goals in all competitions - twice as many as any other Spurs player. Misguided. 14 hours ago

12 - Christian Eriksen has scored his first goal in 12 games in all competitions for Spurs. Leveller. 14 hours ago

5 - Prior to Leicester, the last reigning top-flight champion to lose five league games in a row were Chelsea in March 1956. Sacked. 14 hours ago

7 – Tottenham have been eliminated from 7 of their last 8 European knockout ties (excl. qualifiers) when losing the first leg. Grind. 15 hours ago

100 - @WayneRooney has scored 100 PL goals at Old Trafford - only Thierry Henry has scored more at a single ground… twitter.com/i/web/status/8… 16 hours ago

Angel Di Maria & Leroy Sane lead @ChampionsLeague Team of the last 16: goal.com/en/news/1716/c… https://t.co/eL4FSsXh0Y 20 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre