Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

15 - Marouane Fellaini has won 15 aerial duels vs Ajax, a new record high in one match in Europa League history (20… twitter.com/i/web/status/8… 6 hours ago

1 - Jose Mourinho is the first manager to win both the European Cup/CL (2) & UEFA Cup/Europa League (2) more than o… twitter.com/i/web/status/8… 6 hours ago

5 - Manchester United are the fifth team to win all three major European trophies (UEFA Cup/EL, CL/European Cup & C… twitter.com/i/web/status/8… 6 hours ago

5 - Five of Henrikh Mkhitaryan's last six Manchester United goals have come in the Europa League. Specialist. https://t.co/EYQP7nhYGI 7 hours ago

2 - Paul Pogba has now scored in back to back games for Manchester United after a run of 19 games without a goal. T… twitter.com/i/web/status/8… 8 hours ago

10 - Manchester United have gone 10 matches unbeaten in the Europa League (W7 D3), conceding just four goals in that time. Confident. 8 hours ago

19y 205d - Marcus Rashford is the youngest Englishman to start a major European final since Gary Mills for Nottingh… twitter.com/i/web/status/8… 9 hours ago

17y 285d - @AFCAjax defender Matthijs de Ligt will be the youngest player ever to feature in a major European final… twitter.com/i/web/status/8… 9 hours ago

22y 282d - @AFCAjax's starting XI against @ManUtd is the youngest ever in a major European final. Trademark. https://t.co/IBxqRjPda6 9 hours ago

4 - Eric Cantona scored 10+ goals in 4 consecutive PL seasons with Man United, only Rooney has done better among th… twitter.com/i/web/status/8… 17 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre