Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

143 - @petercrouch has now made more substitute appearances than any other player in @premierleague history. Super. 19 hours ago

6 - Stoke City have scored more goals from corner situations than any other @premierleague side this season. Sense. 20 hours ago

7 - Xherdan Shaqiri has been involved in more Premier League goals in 11 games this season (2 goals, 5 assists) tha… twitter.com/i/web/status/9… 20 hours ago

2 - Stoke are aiming to win consecutive away league games for the first time since October 2015. Mission. https://t.co/coDUKziMsG 21 hours ago

326 - This will be Darren Fletcher's 326th Premier League appearance - the most by any Scottish player in the compe… twitter.com/i/web/status/9… 21 hours ago

30 - Mesut Ozil has created more goalscoring chances from open play than any other Premier League player this seaso… twitter.com/i/web/status/9… 20 Nov

8 - Since the start of the 2014-15 season, no Premier League side has been given more cards for simulation than Chelsea (8). Tumble. 20 Nov

0-4 - This was Tony Pulis’ joint heaviest home @premierleague defeat, matching his 4-0 defeats to Man City (October… twitter.com/i/web/status/9… 18 Nov

0.99 - West Bromwich Albion have averaged under a goal a game in the Premier League under Tony Pulis (0.99 - 105 go… twitter.com/i/web/status/9… 19 Nov

7 - Richarlison's strike was his seventh goal involvement in the Premier League this season (5 goals, 2 assists), b… twitter.com/i/web/status/9… 19 Nov

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre