Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

21 – Dwight Gayle has scored 21 league goals in 2016/17; his best return in a single season in the Football League. Recognition. #EFLAwards 14 hours ago

50% - Chris Wood has been involved in a higher % of his team’s league goals in 16/17 than any other Championship player. Star. #EFLAwards 14 hours ago

13 - Anthony Knockaert has scored more league goals this season than any other Championship midfielder. Nominated. #EFLAwards 14 hours ago

18 - Kylian Mbappe (18 yo & 95 days) has become the youngest 🇫🇷 international since Wisniewski v Sweden in 1955 (18twitter.com/i/web/status/8…oi 25 Mar

28 – @DFB_Team_EN are unbeaten in 28 WC qualifying matches (23W, 5D) – the last loss happened in 2001 against Engla… twitter.com/i/web/status/8… 26 Mar

5 - Danny Blind lost as many EC/WC qualifiers in 9 games as Dutch NT manager as the previous four managers combined in 58 games. Dismissed. 26 Mar

67% - Jermain Defoe has had a hand in a higher share of his team’s league goals this term than any player in Europe… twitter.com/i/web/status/8… 18 hours ago

3 - Conor Washington is the 1st Northern Ireland player to score in 3 successive starts at Windsor Park since David Healy in 2007. Streak. 26 Mar

3 - Chris Brunt has been directly involved in three goals in his last three games for Northern Ireland (1 goal, 2 assists). Blocks. 26 Mar

1 - Scotland have kept just one clean sheet in their last 10 competitive matches, a 6-0 win at Gibraltar. Worry. 26 Mar

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre