Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

47 - Jens Lehmann holds the record for longest unbeaten start to a @premierleague career, not losing any of his fir… twitter.com/i/web/status/8… 17 hours ago

4 - Frank de Boer is the only manager in Eredivisie history to win four consecutive titles, doing so in his first f… twitter.com/i/web/status/8… 19 hours ago

91 – Since the start of the 2013/14 season, Alexandre Lacazette has scored more goals in Ligue 1 than any other pla… twitter.com/i/web/status/8… 22 hours ago

3⃣5⃣ - On this day 35 years ago Germany and Austria featured in a scandal game in Gijon at the @FIFAWorldCup 1982.… twitter.com/i/web/status/8… 25 Jun

20/9 - In head to head matches between the top six sides, Liverpool won the most points (20), while Arsenal won the fewest (9). Contrast. 25 Jun

1 – Josh Harrop is one of four players to score on his only @premierleague appearance (Aidan Newhouse, Chris David… twitter.com/i/web/status/8… 24 Jun

49 - Both Nolberto Solano and Gary McAllister finished their careers with 49 @premierleague goals. Frustrating. https://t.co/yGk2QYOmRr 24 Jun

9 - Mauricio Pellegrino led Alaves to 9th place in the 2016-17 La Liga season; their highest finish in the top-flig… twitter.com/i/web/status/8… 23 Jun

1 – Don’t forget to follow @OptaJonny ahead of the first @lionsofficial Test against the All Blacks tomorrow. Pride. 23 Jun

50 - Jose Mourinho reached 50 @premierleague wins faster than any other manager, doing so in just 63 games. Special. https://t.co/TtnSJZwnq6 23 Jun

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre