Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

4 – Sunderland have had fewer goalscorers in league competition this season than any other team in Europe’s big five divisions. Light. 2 hours ago

3 - Odion Ighalo has scored just three goals in his last 35 Premier League games, after 13 in his first 19 for Watford. Drop. 3 hours ago

896 - Memphis Depay has failed to score or assist a goal in his last 896 minutes in the PL. Desert. 6 hours ago

136 – Gabriel Jesus scored or assisted a league goal every 136 mins for Palmeiras last term as they won the Brazilian top-flight title. Key. 7 hours ago

6 - Liverpool have kept six clean sheets in their last nine FA Cup games. Sturdy. 20 hours ago

1 - Southampton have scored exactly one goal in each of their last seven home games in all competitions. Singular. 20 hours ago

0 - Norwich City failed to direct a single shot on target in a game in any competition for the first time since March (v Man City). Caged. 20 hours ago

12 - Divock Origi is the first Liverpool player to miss a penalty (in all comps) in 12 attempts, since S Gerrard v QPR in May 2015. Fluffed. 21 hours ago

4 - Lukas Jutkiewicz has been directly involved in 4 goals in his last 5 games for Birmingham City in all comps (3 goals, 1 assist). Reply. 21 hours ago

2 - Newcastle United have already equaled their tally from their previous six FA Cup games combined (2). Flourish. 22 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre