Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

2 - Brighton have won back-to-back home league games in the top-flight for the first time since November 1982. Flying. 13 hours ago

20 - Tomer Hemed has had a hand in 20 goals in his last 23 league starts at the Amex Stadium for Brighton (15 goals, five assists). Source. 14 hours ago

2 - Newcastle United were the only team to beat Brighton & Hove Albion both home and away in the 2016-17 Championship season. Edge. 16 hours ago

4 - Sheffield United have scored four goals away at Hillsborough against Sheffield Wednesday for the first time in… twitter.com/i/web/status/9… 16 hours ago

1:47 - There was just 1 minute and 47 seconds between Sheffield Wednesday's equaliser and Mark Duffy's goal. Steel. 17 hours ago

83 - Oumar Niasse has scored 83% of his PL goals as a sub (5 of 6), second only to Matt Derbyshire (90%) of players… twitter.com/i/web/status/9… 17 hours ago

5 - Leon Clarke has scored five goals in his last five league matches against Sheffield Wednesday. Thorn. 18 hours ago

10 - All 10 outfield players for @ManCity were involved in this goal. Liquid. twitter.com/OptaJoe/status… 23 Sep

31 - There were 31 passes before Delph's goal v Crystal Palace, the most before a goal in the @premierleague since… twitter.com/i/web/status/9… 23 Sep

7 - Since joining @LFC in 2013, Simon Mignolet has saved 7 of the 15 @premierleague penalties he's faced; more than… twitter.com/i/web/status/9… 23 Sep

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre