Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

9 - Mauricio Pellegrino led Alaves to 9th place in the 2016-17 La Liga season; their highest finish in the top-flig… twitter.com/i/web/status/8… 11 hours ago

1 – Don’t forget to follow @OptaJonny ahead of the first @lionsofficial Test against the All Blacks tomorrow. Pride. 16 hours ago

50 - Jose Mourinho reached 50 @premierleague wins faster than any other manager, doing so in just 63 games. Special. https://t.co/TtnSJZwnq6 16 hours ago

29 - Mohamed Salah has scored 29 league goals in the last two seasons - more than any Liverpool player in the PL in… twitter.com/i/web/status/8… 20 Jun

39% - 43 of Ryan Giggs' 109 @premierleague goals were match-winners, the highest % in the competition's history (mi… twitter.com/i/web/status/8… 22 Jun

7 - Diego Maradona had seven shots against England on this day 31 years ago: six with his left foot, one with his l… twitter.com/i/web/status/8… 22 Jun

107 - Kelechi Iheanacho has the best mins per goal ratio (107 mins) of any player to have scored 10+ goals in the P… twitter.com/i/web/status/8… 22 Jun

23 - Tammy Abraham scored more goals than any other teenager in the @EFL in 2016/17 (23). Prodigious. https://t.co/ZPDOXfGEuX 21 Jun

.@oilysailor's book 'Outside the box: A Statistical Journey through the History of Football' is out soon:… twitter.com/i/web/status/8… 20 Jun

6 – Fulham have won six of their last seven home league games against Norwich City, keeping clean sheets on five occasions. Routine. 21 Jun

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --