Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

15 - As well as most titles, Man Utd have finished second in the English top-flight more often than any other side… twitter.com/i/web/status/8… 10 hours ago

10 - Raheem Sterling was the only Man City player to hit double figures for both goals (10) & assists (15) in 2016-… twitter.com/i/web/status/8… 11 hours ago

76 - @hdgomes is one of two players who've not missed a @premierleague game across the last 2 seasons (along with D… twitter.com/i/web/status/8… 13 hours ago

8 - Ross Barkley provided more assists than any other English player in the 2016-17 Premier League campaign. Servic… twitter.com/i/web/status/8… 26 Jul

16 - The highest number of away wins in an English top-flight season is 16, by @SpursOfficial in 1960-61. Sweet. https://t.co/BWmzAnRqzb 26 Jul

Blog - ahead of the new football season, read our blog on expected goals. bit.ly/2vFb1fg . Advanced. youtube.com/watch?v=w7zPZs… 25 Jul

179 - @DeBruyneKev has the best minutes per assist rate in Premier League history (min. 20 assists). Delivery. 25 Jul

4 - Only 4 Serie A teams have changed their manager from last season: the lowest number since 2008/09. Confirmation. https://t.co/7a67GQ9xfj 24 Jul

1- Last season, @KMbappe had the highest shot conversion rate (37'1%, 26 goals) for a French team in all competitio… twitter.com/i/web/status/8… 25 Jul

17 - The fewest goals conceded by a side that failed to win the English top-flight title is 17, by Arsenal in 1998-… twitter.com/i/web/status/8… 25 Jul

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --