Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

15 - Marouane Fellaini has won 15 aerial duels vs Ajax, a new record high in one match in Europa League history (20… twitter.com/i/web/status/8… 6 hours ago

1 - Jose Mourinho is the first manager to win both the European Cup/CL (2) & UEFA Cup/Europa League (2) more than o… twitter.com/i/web/status/8… 6 hours ago

5 - Manchester United are the fifth team to win all three major European trophies (UEFA Cup/EL, CL/European Cup & C… twitter.com/i/web/status/8… 6 hours ago

5 - Five of Henrikh Mkhitaryan's last six Manchester United goals have come in the Europa League. Specialist. https://t.co/EYQP7nhYGI 7 hours ago

2 - Paul Pogba has now scored in back to back games for Manchester United after a run of 19 games without a goal. T… twitter.com/i/web/status/8… 7 hours ago

10 - Manchester United have gone 10 matches unbeaten in the Europa League (W7 D3), conceding just four goals in that time. Confident. 8 hours ago

19y 205d - Marcus Rashford is the youngest Englishman to start a major European final since Gary Mills for Nottingh… twitter.com/i/web/status/8… 9 hours ago

17y 285d - @AFCAjax defender Matthijs de Ligt will be the youngest player ever to feature in a major European final… twitter.com/i/web/status/8… 9 hours ago

22y 282d - @AFCAjax's starting XI against @ManUtd is the youngest ever in a major European final. Trademark. https://t.co/IBxqRjPda6 9 hours ago

4 - Eric Cantona scored 10+ goals in 4 consecutive PL seasons with Man United, only Rooney has done better among th… twitter.com/i/web/status/8… 17 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --