Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

Cesc Fabregas or Nemanja Matic? Antonio Conte's ultimate dilemma explained with @OptaJoe stats. twitter.com/NizaarKinsella… 44 minutes ago

3 - Only Brian Clough (4) & Alex Ferguson (4) have won the League Cup on more occasions than Jose Mourinho (3). bit.ly/2l6wAPm 1 hours ago

6 - Spurs have conceded more goals in four European games at Wembley this season (6) than in 12 league games at White Hart Lane (5). Curse. 12 hours ago

1 - Victor Wanyama is the first African player to score for Tottenham Hotspur at Wembley Stadium. Hope. 12 hours ago

4 - Since the start of 2013-14, Harry Kane has scored 4 own goals in all competitions - twice as many as any other Spurs player. Misguided. 13 hours ago

12 - Christian Eriksen has scored his first goal in 12 games in all competitions for Spurs. Leveller. 13 hours ago

5 - Prior to Leicester, the last reigning top-flight champion to lose five league games in a row were Chelsea in March 1956. Sacked. 13 hours ago

7 – Tottenham have been eliminated from 7 of their last 8 European knockout ties (excl. qualifiers) when losing the first leg. Grind. 14 hours ago

100 - @WayneRooney has scored 100 PL goals at Old Trafford - only Thierry Henry has scored more at a single ground… twitter.com/i/web/status/8… 16 hours ago

Angel Di Maria & Leroy Sane lead @ChampionsLeague Team of the last 16: goal.com/en/news/1716/c… https://t.co/eL4FSsXh0Y 20 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --