Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

1 - Burton are the first side from a lower divison to score against Man Utd at Old Trafford since Crystal Palace in Nov 2011. Consolation. 12 hours ago

90 - This is the first time Jack Wilshere has completed 90 minutes in a match for Arsenal since September 23 2014 (vs Southampton). Back. 12 hours ago

1 - Michy Batshuayi is the first Chelsea player to score a League Cup hat-trick since Frank Lampard against Leicest… twitter.com/i/web/status/9… 13 hours ago

17y 6d - Ethan Ampadu is the youngest player to make an appearance for Chelsea since Michael Woods in Jan 2007 (also v Nottm Forest). Youth. 13 hours ago

3 - Dominic Calvert-Lewin has been directly involved in all three of Everton's domestic goals this season, with 1 goal and 2 assists. Busy. 14 hours ago

1 - Charly Musonda has scored his first Chelsea goal in his third appearance and first start for the club. Arrival. 14 hours ago

4 - Marcus Rashford has now scored four braces for Man Utd, with each one coming in a different competition. Range. https://t.co/zkOdAPoHCw 14 hours ago

30 - Only Zlatan Ibrahimovic (37) has been directly involved in more @ManUtd goals than Marcus Rashford (30) since his debut. Starlet. 14 hours ago

3 - Jose Mourinho has only fallen at this stage of the #EFLCup in 1 of his previous 7 seasons; a shootout defeat v… twitter.com/i/web/status/9… 15 hours ago

493 - Jack Wilshere is set to make his first start for Arsenal since May 15th 2016 vs Aston Villa - 493 days ago. P… twitter.com/i/web/status/9… 15 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --