Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

9 - Southampton have now lost nine points from leading positions at St Mary’s this season; more than any other Prem… twitter.com/i/web/status/9… 7 hours ago

9 - Harry Kane has scored nine goals in his last five starts in the Premier League, with all nine coming from insid… twitter.com/i/web/status/9… 8 hours ago

197 - There were just 197 seconds between Southampton’s opener and Harry Kane’s equaliser for Tottenham. Response. 8 hours ago

28 - Since the start of 2012-13, Spurs have won 28 of a possible 33 points in the Premier League against Southampto… twitter.com/i/web/status/9… 10 hours ago

21 - Manchester City are now unbeaten in 21 Premier League matches against Newcastle United (W18 D3) – extending th… twitter.com/i/web/status/9… 20 Jan

3 - Sergio Aguero has scored the first perfect Premier League hat-trick since the Argentine himself scored one agai… twitter.com/i/web/status/9… 20 Jan

13 – Only Wayne Rooney (15) has scored more Premier League goals versus Newcastle than Sergio Aguero (13). Haunt. 20 Jan

10 - Kevin De Bruyne has provided more assists in the Premier League this season than any other player. Delivery. 20 Jan

13 - Sergio Aguero has had a hand in 13 Premier League goals against Newcastle (11 goals, 2 assists), averaging a g… twitter.com/i/web/status/9… 20 Jan

14 - David de Gea has kept more clean sheets than any other goalkeeper in Europe’s big five leagues this season (14). Reliable. 20 Jan

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --