Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

1 - Tottenham Hotspur have won just one of their last nine competitive games at Wembley (D2 L6). Residence. https://t.co/VfK0tQTxIe 16 hours ago

24 - Manchester United have equalled their record for the longest unbeaten run within a single top-flight season (2… twitter.com/i/web/status/8… 27 Apr

7 - Seven of the eight red cards in Premier League #ManchesterDerby matches have been given to Manchester United. Feisty. 27 Apr

19 - There were just 19 seconds between Marouane Fellaini's first & second cards in this #ManchesterDerby. Quickfire. 27 Apr

3 - Marouane Fellaini has been given his third red card in his Premier League career & his first in the competition since May 2015. Madness. 27 Apr

7 - Sergio Aguero has now attempted 7 shots in this game; more than any other player in a single game against Man U… twitter.com/i/web/status/8… 27 Apr

4 - Jose Mourinho has won just 4 of his 18 meetings with Pep Guardiola (D6 L8), but one of these came in the last… twitter.com/i/web/status/8… 27 Apr

8 - Sergio Aguero has scored 8 goals in 10 competitive appearances for Manchester City against Manchester United. T… twitter.com/i/web/status/8… 27 Apr

3 - The previous 3 #ManchesterDerby @premierleague games officiated by Martin Atkinson have seen @ManUtd score a 90… twitter.com/i/web/status/8… 27 Apr

8 - Spurs have won eight consecutive league games for the first time since October 1960 (13 in a row). Momentum. https://t.co/1jAhJzwSya 26 Apr

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --