Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

21 – Dwight Gayle has scored 21 league goals in 2016/17; his best return in a single season in the Football League. Recognition. #EFLAwards 14 hours ago

50% - Chris Wood has been involved in a higher % of his team’s league goals in 16/17 than any other Championship player. Star. #EFLAwards 14 hours ago

13 - Anthony Knockaert has scored more league goals this season than any other Championship midfielder. Nominated. #EFLAwards 14 hours ago

18 - Kylian Mbappe (18 yo & 95 days) has become the youngest 🇫🇷 international since Wisniewski v Sweden in 1955 (18twitter.com/i/web/status/8…oi 25 Mar

28 – @DFB_Team_EN are unbeaten in 28 WC qualifying matches (23W, 5D) – the last loss happened in 2001 against Engla… twitter.com/i/web/status/8… 26 Mar

5 - Danny Blind lost as many EC/WC qualifiers in 9 games as Dutch NT manager as the previous four managers combined in 58 games. Dismissed. 26 Mar

67% - Jermain Defoe has had a hand in a higher share of his team’s league goals this term than any player in Europe… twitter.com/i/web/status/8… 18 hours ago

3 - Conor Washington is the 1st Northern Ireland player to score in 3 successive starts at Windsor Park since David Healy in 2007. Streak. 26 Mar

3 - Chris Brunt has been directly involved in three goals in his last three games for Northern Ireland (1 goal, 2 assists). Blocks. 26 Mar

1 - Scotland have kept just one clean sheet in their last 10 competitive matches, a 6-0 win at Gibraltar. Worry. 26 Mar

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --