Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

15 - As well as most titles, Man Utd have finished second in the English top-flight more often than any other side… twitter.com/i/web/status/8… 10 hours ago

10 - Raheem Sterling was the only Man City player to hit double figures for both goals (10) & assists (15) in 2016-… twitter.com/i/web/status/8… 11 hours ago

76 - @hdgomes is one of two players who've not missed a @premierleague game across the last 2 seasons (along with D… twitter.com/i/web/status/8… 13 hours ago

8 - Ross Barkley provided more assists than any other English player in the 2016-17 Premier League campaign. Servic… twitter.com/i/web/status/8… 26 Jul

16 - The highest number of away wins in an English top-flight season is 16, by @SpursOfficial in 1960-61. Sweet. https://t.co/BWmzAnRqzb 26 Jul

Blog - ahead of the new football season, read our blog on expected goals. bit.ly/2vFb1fg . Advanced. youtube.com/watch?v=w7zPZs… 25 Jul

179 - @DeBruyneKev has the best minutes per assist rate in Premier League history (min. 20 assists). Delivery. 25 Jul

4 - Only 4 Serie A teams have changed their manager from last season: the lowest number since 2008/09. Confirmation. https://t.co/7a67GQ9xfj 24 Jul

1- Last season, @KMbappe had the highest shot conversion rate (37'1%, 26 goals) for a French team in all competitio… twitter.com/i/web/status/8… 25 Jul

17 - The fewest goals conceded by a side that failed to win the English top-flight title is 17, by Arsenal in 1998-… twitter.com/i/web/status/8… 25 Jul

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.