Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

21 – Dwight Gayle has scored 21 league goals in 2016/17; his best return in a single season in the Football League. Recognition. #EFLAwards 14 hours ago

50% - Chris Wood has been involved in a higher % of his team’s league goals in 16/17 than any other Championship player. Star. #EFLAwards 14 hours ago

13 - Anthony Knockaert has scored more league goals this season than any other Championship midfielder. Nominated. #EFLAwards 14 hours ago

18 - Kylian Mbappe (18 yo & 95 days) has become the youngest 🇫🇷 international since Wisniewski v Sweden in 1955 (18twitter.com/i/web/status/8…oi 25 Mar

28 – @DFB_Team_EN are unbeaten in 28 WC qualifying matches (23W, 5D) – the last loss happened in 2001 against Engla… twitter.com/i/web/status/8… 26 Mar

5 - Danny Blind lost as many EC/WC qualifiers in 9 games as Dutch NT manager as the previous four managers combined in 58 games. Dismissed. 26 Mar

67% - Jermain Defoe has had a hand in a higher share of his team’s league goals this term than any player in Europe… twitter.com/i/web/status/8… 18 hours ago

3 - Conor Washington is the 1st Northern Ireland player to score in 3 successive starts at Windsor Park since David Healy in 2007. Streak. 26 Mar

3 - Chris Brunt has been directly involved in three goals in his last three games for Northern Ireland (1 goal, 2 assists). Blocks. 26 Mar

1 - Scotland have kept just one clean sheet in their last 10 competitive matches, a 6-0 win at Gibraltar. Worry. 26 Mar

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.