Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

9 - Southampton have now lost nine points from leading positions at St Mary’s this season; more than any other Prem… twitter.com/i/web/status/9… 8 hours ago

9 - Harry Kane has scored nine goals in his last five starts in the Premier League, with all nine coming from insid… twitter.com/i/web/status/9… 9 hours ago

197 - There were just 197 seconds between Southampton’s opener and Harry Kane’s equaliser for Tottenham. Response. 9 hours ago

28 - Since the start of 2012-13, Spurs have won 28 of a possible 33 points in the Premier League against Southampto… twitter.com/i/web/status/9… 11 hours ago

21 - Manchester City are now unbeaten in 21 Premier League matches against Newcastle United (W18 D3) – extending th… twitter.com/i/web/status/9… 20 Jan

3 - Sergio Aguero has scored the first perfect Premier League hat-trick since the Argentine himself scored one agai… twitter.com/i/web/status/9… 20 Jan

13 – Only Wayne Rooney (15) has scored more Premier League goals versus Newcastle than Sergio Aguero (13). Haunt. 20 Jan

10 - Kevin De Bruyne has provided more assists in the Premier League this season than any other player. Delivery. 20 Jan

13 - Sergio Aguero has had a hand in 13 Premier League goals against Newcastle (11 goals, 2 assists), averaging a g… twitter.com/i/web/status/9… 20 Jan

14 - David de Gea has kept more clean sheets than any other goalkeeper in Europe’s big five leagues this season (14). Reliable. 20 Jan

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.