Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

4 - Mohamed Salah has scored four times this season for Liverpool in the Champions League; including one against Se… twitter.com/i/web/status/9… 16 minutes ago

7 - No player has been directly involved in more Champions League goals this season than Harry Kane (7 – five score… twitter.com/i/web/status/9… 30 minutes ago

13 - Kevin De Bruyne has been directly involved in 13 goals in his last 14 games for Manchester City in all competi… twitter.com/i/web/status/9… 34 minutes ago

143 - @petercrouch has now made more substitute appearances than any other player in @premierleague history. Super. 21 hours ago

6 - Stoke City have scored more goals from corner situations than any other @premierleague side this season. Sense. 22 hours ago

7 - Xherdan Shaqiri has been involved in more Premier League goals in 11 games this season (2 goals, 5 assists) tha… twitter.com/i/web/status/9… 22 hours ago

2 - Stoke are aiming to win consecutive away league games for the first time since October 2015. Mission. https://t.co/coDUKziMsG 23 hours ago

326 - This will be Darren Fletcher's 326th Premier League appearance - the most by any Scottish player in the compe… twitter.com/i/web/status/9… 20 Nov

30 - Mesut Ozil has created more goalscoring chances from open play than any other Premier League player this seaso… twitter.com/i/web/status/9… 20 Nov

8 - Since the start of the 2014-15 season, no Premier League side has been given more cards for simulation than Chelsea (8). Tumble. 20 Nov

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.