Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

9 - Mauricio Pellegrino led Alaves to 9th place in the 2016-17 La Liga season; their highest finish in the top-flig… twitter.com/i/web/status/8… 11 hours ago

1 – Don’t forget to follow @OptaJonny ahead of the first @lionsofficial Test against the All Blacks tomorrow. Pride. 16 hours ago

50 - Jose Mourinho reached 50 @premierleague wins faster than any other manager, doing so in just 63 games. Special. https://t.co/TtnSJZwnq6 16 hours ago

29 - Mohamed Salah has scored 29 league goals in the last two seasons - more than any Liverpool player in the PL in… twitter.com/i/web/status/8… 20 Jun

39% - 43 of Ryan Giggs' 109 @premierleague goals were match-winners, the highest % in the competition's history (mi… twitter.com/i/web/status/8… 22 Jun

7 - Diego Maradona had seven shots against England on this day 31 years ago: six with his left foot, one with his l… twitter.com/i/web/status/8… 22 Jun

107 - Kelechi Iheanacho has the best mins per goal ratio (107 mins) of any player to have scored 10+ goals in the P… twitter.com/i/web/status/8… 22 Jun

23 - Tammy Abraham scored more goals than any other teenager in the @EFL in 2016/17 (23). Prodigious. https://t.co/ZPDOXfGEuX 21 Jun

.@oilysailor's book 'Outside the box: A Statistical Journey through the History of Football' is out soon:… twitter.com/i/web/status/8… 20 Jun

6 – Fulham have won six of their last seven home league games against Norwich City, keeping clean sheets on five occasions. Routine. 21 Jun

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.