Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

4 - Mohamed Salah has scored four times this season for Liverpool in the Champions League; including one against Se… twitter.com/i/web/status/9… 24 minutes ago

7 - No player has been directly involved in more Champions League goals this season than Harry Kane (7 – five score… twitter.com/i/web/status/9… 39 minutes ago

13 - Kevin De Bruyne has been directly involved in 13 goals in his last 14 games for Manchester City in all competi… twitter.com/i/web/status/9… 42 minutes ago

143 - @petercrouch has now made more substitute appearances than any other player in @premierleague history. Super. 21 hours ago

6 - Stoke City have scored more goals from corner situations than any other @premierleague side this season. Sense. 22 hours ago

7 - Xherdan Shaqiri has been involved in more Premier League goals in 11 games this season (2 goals, 5 assists) tha… twitter.com/i/web/status/9… 22 hours ago

2 - Stoke are aiming to win consecutive away league games for the first time since October 2015. Mission. https://t.co/coDUKziMsG 23 hours ago

326 - This will be Darren Fletcher's 326th Premier League appearance - the most by any Scottish player in the compe… twitter.com/i/web/status/9… 20 Nov

30 - Mesut Ozil has created more goalscoring chances from open play than any other Premier League player this seaso… twitter.com/i/web/status/9… 20 Nov

8 - Since the start of the 2014-15 season, no Premier League side has been given more cards for simulation than Chelsea (8). Tumble. 20 Nov

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.