Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

1 - Burton are the first side from a lower divison to score against Man Utd at Old Trafford since Crystal Palace in Nov 2011. Consolation. 13 hours ago

90 - This is the first time Jack Wilshere has completed 90 minutes in a match for Arsenal since September 23 2014 (vs Southampton). Back. 13 hours ago

1 - Michy Batshuayi is the first Chelsea player to score a League Cup hat-trick since Frank Lampard against Leicest… twitter.com/i/web/status/9… 13 hours ago

17y 6d - Ethan Ampadu is the youngest player to make an appearance for Chelsea since Michael Woods in Jan 2007 (also v Nottm Forest). Youth. 14 hours ago

3 - Dominic Calvert-Lewin has been directly involved in all three of Everton's domestic goals this season, with 1 goal and 2 assists. Busy. 14 hours ago

1 - Charly Musonda has scored his first Chelsea goal in his third appearance and first start for the club. Arrival. 14 hours ago

4 - Marcus Rashford has now scored four braces for Man Utd, with each one coming in a different competition. Range. https://t.co/zkOdAPoHCw 14 hours ago

30 - Only Zlatan Ibrahimovic (37) has been directly involved in more @ManUtd goals than Marcus Rashford (30) since his debut. Starlet. 14 hours ago

3 - Jose Mourinho has only fallen at this stage of the #EFLCup in 1 of his previous 7 seasons; a shootout defeat v… twitter.com/i/web/status/9… 15 hours ago

493 - Jack Wilshere is set to make his first start for Arsenal since May 15th 2016 vs Aston Villa - 493 days ago. P… twitter.com/i/web/status/9… 15 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.