Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

15 - As well as most titles, Man Utd have finished second in the English top-flight more often than any other side… twitter.com/i/web/status/8… 10 hours ago

10 - Raheem Sterling was the only Man City player to hit double figures for both goals (10) & assists (15) in 2016-… twitter.com/i/web/status/8… 11 hours ago

76 - @hdgomes is one of two players who've not missed a @premierleague game across the last 2 seasons (along with D… twitter.com/i/web/status/8… 13 hours ago

8 - Ross Barkley provided more assists than any other English player in the 2016-17 Premier League campaign. Servic… twitter.com/i/web/status/8… 26 Jul

16 - The highest number of away wins in an English top-flight season is 16, by @SpursOfficial in 1960-61. Sweet. https://t.co/BWmzAnRqzb 26 Jul

Blog - ahead of the new football season, read our blog on expected goals. bit.ly/2vFb1fg . Advanced. youtube.com/watch?v=w7zPZs… 25 Jul

179 - @DeBruyneKev has the best minutes per assist rate in Premier League history (min. 20 assists). Delivery. 25 Jul

4 - Only 4 Serie A teams have changed their manager from last season: the lowest number since 2008/09. Confirmation. https://t.co/7a67GQ9xfj 24 Jul

1- Last season, @KMbappe had the highest shot conversion rate (37'1%, 26 goals) for a French team in all competitio… twitter.com/i/web/status/8… 25 Jul

17 - The fewest goals conceded by a side that failed to win the English top-flight title is 17, by Arsenal in 1998-… twitter.com/i/web/status/8… 25 Jul

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.