Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

9 - Mauricio Pellegrino led Alaves to 9th place in the 2016-17 La Liga season; their highest finish in the top-flig… twitter.com/i/web/status/8… 11 hours ago

1 – Don’t forget to follow @OptaJonny ahead of the first @lionsofficial Test against the All Blacks tomorrow. Pride. 16 hours ago

50 - Jose Mourinho reached 50 @premierleague wins faster than any other manager, doing so in just 63 games. Special. https://t.co/TtnSJZwnq6 16 hours ago

29 - Mohamed Salah has scored 29 league goals in the last two seasons - more than any Liverpool player in the PL in… twitter.com/i/web/status/8… 20 Jun

39% - 43 of Ryan Giggs' 109 @premierleague goals were match-winners, the highest % in the competition's history (mi… twitter.com/i/web/status/8… 22 Jun

7 - Diego Maradona had seven shots against England on this day 31 years ago: six with his left foot, one with his l… twitter.com/i/web/status/8… 22 Jun

107 - Kelechi Iheanacho has the best mins per goal ratio (107 mins) of any player to have scored 10+ goals in the P… twitter.com/i/web/status/8… 22 Jun

23 - Tammy Abraham scored more goals than any other teenager in the @EFL in 2016/17 (23). Prodigious. https://t.co/ZPDOXfGEuX 21 Jun

.@oilysailor's book 'Outside the box: A Statistical Journey through the History of Football' is out soon:… twitter.com/i/web/status/8… 20 Jun

6 – Fulham have won six of their last seven home league games against Norwich City, keeping clean sheets on five occasions. Routine. 21 Jun

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.