Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

9 - Southampton have now lost nine points from leading positions at St Mary’s this season; more than any other Prem… twitter.com/i/web/status/9… 7 hours ago

9 - Harry Kane has scored nine goals in his last five starts in the Premier League, with all nine coming from insid… twitter.com/i/web/status/9… 8 hours ago

197 - There were just 197 seconds between Southampton’s opener and Harry Kane’s equaliser for Tottenham. Response. 8 hours ago

28 - Since the start of 2012-13, Spurs have won 28 of a possible 33 points in the Premier League against Southampto… twitter.com/i/web/status/9… 10 hours ago

21 - Manchester City are now unbeaten in 21 Premier League matches against Newcastle United (W18 D3) – extending th… twitter.com/i/web/status/9… 20 Jan

3 - Sergio Aguero has scored the first perfect Premier League hat-trick since the Argentine himself scored one agai… twitter.com/i/web/status/9… 20 Jan

13 – Only Wayne Rooney (15) has scored more Premier League goals versus Newcastle than Sergio Aguero (13). Haunt. 20 Jan

10 - Kevin De Bruyne has provided more assists in the Premier League this season than any other player. Delivery. 20 Jan

13 - Sergio Aguero has had a hand in 13 Premier League goals against Newcastle (11 goals, 2 assists), averaging a g… twitter.com/i/web/status/9… 20 Jan

14 - David de Gea has kept more clean sheets than any other goalkeeper in Europe’s big five leagues this season (14). Reliable. 20 Jan

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.