Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

21 – Dwight Gayle has scored 21 league goals in 2016/17; his best return in a single season in the Football League. Recognition. #EFLAwards 14 hours ago

50% - Chris Wood has been involved in a higher % of his team’s league goals in 16/17 than any other Championship player. Star. #EFLAwards 14 hours ago

13 - Anthony Knockaert has scored more league goals this season than any other Championship midfielder. Nominated. #EFLAwards 14 hours ago

18 - Kylian Mbappe (18 yo & 95 days) has become the youngest 🇫🇷 international since Wisniewski v Sweden in 1955 (18twitter.com/i/web/status/8…oi 25 Mar

28 – @DFB_Team_EN are unbeaten in 28 WC qualifying matches (23W, 5D) – the last loss happened in 2001 against Engla… twitter.com/i/web/status/8… 26 Mar

5 - Danny Blind lost as many EC/WC qualifiers in 9 games as Dutch NT manager as the previous four managers combined in 58 games. Dismissed. 26 Mar

67% - Jermain Defoe has had a hand in a higher share of his team’s league goals this term than any player in Europe… twitter.com/i/web/status/8… 18 hours ago

3 - Conor Washington is the 1st Northern Ireland player to score in 3 successive starts at Windsor Park since David Healy in 2007. Streak. 26 Mar

3 - Chris Brunt has been directly involved in three goals in his last three games for Northern Ireland (1 goal, 2 assists). Blocks. 26 Mar

1 - Scotland have kept just one clean sheet in their last 10 competitive matches, a 6-0 win at Gibraltar. Worry. 26 Mar

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.