Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

15 - Marouane Fellaini has won 15 aerial duels vs Ajax, a new record high in one match in Europa League history (20… twitter.com/i/web/status/8… 6 hours ago

1 - Jose Mourinho is the first manager to win both the European Cup/CL (2) & UEFA Cup/Europa League (2) more than o… twitter.com/i/web/status/8… 6 hours ago

5 - Manchester United are the fifth team to win all three major European trophies (UEFA Cup/EL, CL/European Cup & C… twitter.com/i/web/status/8… 6 hours ago

5 - Five of Henrikh Mkhitaryan's last six Manchester United goals have come in the Europa League. Specialist. https://t.co/EYQP7nhYGI 7 hours ago

2 - Paul Pogba has now scored in back to back games for Manchester United after a run of 19 games without a goal. T… twitter.com/i/web/status/8… 8 hours ago

10 - Manchester United have gone 10 matches unbeaten in the Europa League (W7 D3), conceding just four goals in that time. Confident. 8 hours ago

19y 205d - Marcus Rashford is the youngest Englishman to start a major European final since Gary Mills for Nottingh… twitter.com/i/web/status/8… 9 hours ago

17y 285d - @AFCAjax defender Matthijs de Ligt will be the youngest player ever to feature in a major European final… twitter.com/i/web/status/8… 9 hours ago

22y 282d - @AFCAjax's starting XI against @ManUtd is the youngest ever in a major European final. Trademark. https://t.co/IBxqRjPda6 9 hours ago

4 - Eric Cantona scored 10+ goals in 4 consecutive PL seasons with Man United, only Rooney has done better among th… twitter.com/i/web/status/8… 17 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.