Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

1 - Tottenham Hotspur have won just one of their last nine competitive games at Wembley (D2 L6). Residence. https://t.co/VfK0tQTxIe 16 hours ago

24 - Manchester United have equalled their record for the longest unbeaten run within a single top-flight season (2… twitter.com/i/web/status/8… 27 Apr

7 - Seven of the eight red cards in Premier League #ManchesterDerby matches have been given to Manchester United. Feisty. 27 Apr

19 - There were just 19 seconds between Marouane Fellaini's first & second cards in this #ManchesterDerby. Quickfire. 27 Apr

3 - Marouane Fellaini has been given his third red card in his Premier League career & his first in the competition since May 2015. Madness. 27 Apr

7 - Sergio Aguero has now attempted 7 shots in this game; more than any other player in a single game against Man U… twitter.com/i/web/status/8… 27 Apr

4 - Jose Mourinho has won just 4 of his 18 meetings with Pep Guardiola (D6 L8), but one of these came in the last… twitter.com/i/web/status/8… 27 Apr

8 - Sergio Aguero has scored 8 goals in 10 competitive appearances for Manchester City against Manchester United. T… twitter.com/i/web/status/8… 27 Apr

3 - The previous 3 #ManchesterDerby @premierleague games officiated by Martin Atkinson have seen @ManUtd score a 90… twitter.com/i/web/status/8… 27 Apr

8 - Spurs have won eight consecutive league games for the first time since October 1960 (13 in a row). Momentum. https://t.co/1jAhJzwSya 26 Apr

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.