Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

0 - Five of the last nine Premier League games between Southampton and West Brom have been goalless at half-time. Drab. 3 hours ago

19 - Jose Mourinho has failed to win all 19 Premier League games when two goals behind (D1 L18). Glum. https://t.co/E2kQi72k32 5 hours ago

3 – Leroy Sane has both scored and assisted in three of his last four Premier League apps for Man City. Menacing. https://t.co/lRQHe8EHYe 5 hours ago

13 - Only Wayne Rooney (15) has scored more Premier League goals as a teenager for @ManUtd than Marcus Rashford. Prodigy. 5 hours ago

4 - Eric Maxim Choupo-Moting has been directly involved in 4 goals in his last 4 PL games at the Britannia (2 goals… twitter.com/i/web/status/9… 5 hours ago

5 - Shinji Okazaki has scored five goals in his last nine PL games, as many as he managed in his previous 51 in the… twitter.com/i/web/status/9… 5 hours ago

2 - Jose Mourinho has never won a @premierleague game when two goals behind. Worry. https://t.co/zICIbVvLTP 6 hours ago

2 - Man Utd have conceded two goals in the first half of a @premierleague game for the first time since October 2016. Stupefaction. 6 hours ago

11 - Since the start of 2015/16, Swansea have scored 11 own-goals in the Premier League, more than twice as many as any other side. Gaffe. 6 hours ago

9 - Aaron Mooy has had a hand in nine league goals for Huddersfield in 2017 (3 goals, 6 assists); three more than a… twitter.com/i/web/status/9… 6 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor