Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

15 - Diego Costa's 19 @premierleague goals this season have been worth 15 points - more than any other player in th… twitter.com/i/web/status/8… 15 hours ago

4 - Southampton have conceded four goals in a Premier League away game for the first time since April 2014 (1-4 vs Man City). Ripped. 16 hours ago

103 - Cesc Fabregas is now outright 2nd for most Premier League assists, one ahead of Lampard (102), but behind Giggs (162). Catering. 16 hours ago

50 – Diego Costa has scored his 50th PL goal in his 85th game, one game faster than it took Luis Suarez to reach the milestone. Star. 17 hours ago

26 - Only John Terry (40) has scored more @premierleague goals excluding penalties than Gary Cahill among defenders… twitter.com/i/web/status/8… 17 hours ago

507 - Oriol Romeu has scored his first Premier League goal since 5th December 2015 (vs Aston Villa) - 507 days ago. Response. 17 hours ago

15 – Eden Hazard has scored 15 Premier League goals this season, his best return in a campaign in the competition. Fame. 18 hours ago

10 - Only Romelu Lukaku (16) and Harry Kane (15) have scored more PL home goals than Eden Hazard this season. Comma… twitter.com/i/web/status/8… 18 hours ago

7 - Since Southampton's return to the PL in 2012, only Liverpool (8) have scored more away league goals v Chelsea than Saints. Threat. 18 hours ago

Expected goal leaderboards – a roundup from the Premier League, Bundesliga, La Liga, Ligue 1 and Serie A.… twitter.com/i/web/status/8… 25 Apr

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair