Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

306 - The 2017/18 Champions League group stage saw a total of 306 goals scored; the most in a group stage campaign… twitter.com/i/web/status/9… 6 Dec

4 - This is the first time since 2006-07 that four English sides have finished first in their respective groups in… twitter.com/i/web/status/9… 6 Dec

5 - England are the first nation to have five different teams qualify for the Last 16 of the Champions League (since 2003-04). Party. 6 Dec

2017 - For a reminder on how xG is calculated & what the metric means, we created a handy guide this summer. Remind… twitter.com/i/web/status/9… 1 hours ago

4.09 - Christian Benteke has the highest xG total of all players yet to score a Premier League goal in 2017/18 (4.0… twitter.com/i/web/status/9… 1 hours ago

46 - Manchester City's 46-point total after 16 games this season was enough to secure 8th position in the Premier L… twitter.com/i/web/status/9… 16 hours ago

9 – Jose Mourinho has lost more matches in all competitions against Pep Guardiola than versus any other manager. Fo… twitter.com/i/web/status/9… 16 hours ago

14 - Man City's 14-game winning run is the joint-best in the English top-flight alongside Arsenal's run between Feb… twitter.com/i/web/status/9… 16 hours ago

14 – Man City have won their last 14 league games in a row – the most by a team in a single English top-flight seas… twitter.com/i/web/status/9… 16 hours ago

2 – Manchester United have conceded two goals at Old Trafford in the Premier League for just the second time under… twitter.com/i/web/status/9… 17 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker
For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index