Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

15 - Marouane Fellaini has won 15 aerial duels vs Ajax, a new record high in one match in Europa League history (20… twitter.com/i/web/status/8… 6 hours ago

1 - Jose Mourinho is the first manager to win both the European Cup/CL (2) & UEFA Cup/Europa League (2) more than o… twitter.com/i/web/status/8… 6 hours ago

5 - Manchester United are the fifth team to win all three major European trophies (UEFA Cup/EL, CL/European Cup & C… twitter.com/i/web/status/8… 6 hours ago

5 - Five of Henrikh Mkhitaryan's last six Manchester United goals have come in the Europa League. Specialist. https://t.co/EYQP7nhYGI 7 hours ago

2 - Paul Pogba has now scored in back to back games for Manchester United after a run of 19 games without a goal. T… twitter.com/i/web/status/8… 8 hours ago

10 - Manchester United have gone 10 matches unbeaten in the Europa League (W7 D3), conceding just four goals in that time. Confident. 8 hours ago

19y 205d - Marcus Rashford is the youngest Englishman to start a major European final since Gary Mills for Nottingh… twitter.com/i/web/status/8… 9 hours ago

17y 285d - @AFCAjax defender Matthijs de Ligt will be the youngest player ever to feature in a major European final… twitter.com/i/web/status/8… 9 hours ago

22y 282d - @AFCAjax's starting XI against @ManUtd is the youngest ever in a major European final. Trademark. https://t.co/IBxqRjPda6 9 hours ago

4 - Eric Cantona scored 10+ goals in 4 consecutive PL seasons with Man United, only Rooney has done better among th… twitter.com/i/web/status/8… 17 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media