Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

130 - Just three players (Fara Williams, Alex Scott & Karen Carney) have won more caps for @Lionesses than Casey St… twitter.com/i/web/status/9… 5 hours ago

6 - Real Madrid’s special scorers en la Liga: 1 - Lazcano 1929 1000 - Pahiño 1950 2000 - Paco Gento 1963 3000 - Jua… twitter.com/i/web/status/9… 19 hours ago

4 - Steve Davies has netted four goals in his last four FA Cup appearances for Rochdale. Saviour. 23 hours ago

8 - Harry Kane has scored eight goals in his last six FA Cup games for Tottenham Hotspur. Winner. 23 hours ago

18 - Lucas Moura has been directly involved in 18 goals (12 goals, six assists) in his last 20 starts in all compet… twitter.com/i/web/status/9… 23 hours ago

6 - Ian Henderson has scored six goals in the FA Cup this season. No player has scored more (Will Grigg also six). Magic. 18 Feb

6 - Leeds have won each of their last six home matches against Bristol City in all competitions. Marching. 18 Feb

274 - Lucas Moura will make his first start in club football since 20th May 2017 for PSG against Caen, 274 days ago. Awaited. 18 Feb

2 - Robin van Persie has scored with both his shots on target this Eredivisie season. Sharp. 18 Feb

9 - Norwich are unbeaten in their last nine matches against Ipswich in all competitions (W6 D3) since losing 3-2 in April 2009. Bragging. 18 Feb

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media