Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

4 – Sunderland have had fewer goalscorers in league competition this season than any other team in Europe’s big five divisions. Light. 3 hours ago

3 - Odion Ighalo has scored just three goals in his last 35 Premier League games, after 13 in his first 19 for Watford. Drop. 3 hours ago

896 - Memphis Depay has failed to score or assist a goal in his last 896 minutes in the PL. Desert. 7 hours ago

136 – Gabriel Jesus scored or assisted a league goal every 136 mins for Palmeiras last term as they won the Brazilian top-flight title. Key. 8 hours ago

6 - Liverpool have kept six clean sheets in their last nine FA Cup games. Sturdy. 20 hours ago

1 - Southampton have scored exactly one goal in each of their last seven home games in all competitions. Singular. 20 hours ago

0 - Norwich City failed to direct a single shot on target in a game in any competition for the first time since March (v Man City). Caged. 20 hours ago

12 - Divock Origi is the first Liverpool player to miss a penalty (in all comps) in 12 attempts, since S Gerrard v QPR in May 2015. Fluffed. 21 hours ago

4 - Lukas Jutkiewicz has been directly involved in 4 goals in his last 5 games for Birmingham City in all comps (3 goals, 1 assist). Reply. 21 hours ago

2 - Newcastle United have already equaled their tally from their previous six FA Cup games combined (2). Flourish. 22 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair
We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker