Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

4 – @HKane is the only @SpursOfficial player to score in four successive @premierleague north London derbies agains… twitter.com/i/web/status/8… 5 hours ago

27 – Chris Wood has scored 27 goals in all comps for @LUFC this term; more than any player in the top 4 divisions o… twitter.com/i/web/status/8… 12 hours ago

75 – @drfc_official have scored more league goals than any other team in England’s top four tiers this season. Productive. 13 hours ago

9 - Charlie Wyke has scored 9 headed league goals this season; more than any other player in the top four tiers of English football. Nous. 13 hours ago

8 - England have failed to keep a clean sheet in each of their last eight games against Germany. Routine. 22 Mar

648 - Germany have now gone 648 minutes without conceding an international goal. Resilient. 22 Mar

4474 – Between the 1st and the last goal of @Podolski10 for the @DFB_Team_EN were 4474 days. Legend. #GERENGtwitter.com/i/web/status/8… 22 Mar

0 – England stopped Germany from landing a single shot on target in the first half. Control. 22 Mar

1 - Jake Livermore is the first outfield West Brom player to feature for England since Steve Hunt in 1984. Occasion. 22 Mar

1 - Germany have lost just one of 18 games in which they’ve played in Dortmund, losing to Italy in the 2006 World Cup (W15 D2). Comforts. 22 Mar

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor