Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

47 - Jens Lehmann holds the record for longest unbeaten start to a @premierleague career, not losing any of his fir… twitter.com/i/web/status/8… 17 hours ago

4 - Frank de Boer is the only manager in Eredivisie history to win four consecutive titles, doing so in his first f… twitter.com/i/web/status/8… 20 hours ago

91 – Since the start of the 2013/14 season, Alexandre Lacazette has scored more goals in Ligue 1 than any other pla… twitter.com/i/web/status/8… 22 hours ago

3⃣5⃣ - On this day 35 years ago Germany and Austria featured in a scandal game in Gijon at the @FIFAWorldCup 1982.… twitter.com/i/web/status/8… 25 Jun

20/9 - In head to head matches between the top six sides, Liverpool won the most points (20), while Arsenal won the fewest (9). Contrast. 25 Jun

1 – Josh Harrop is one of four players to score on his only @premierleague appearance (Aidan Newhouse, Chris David… twitter.com/i/web/status/8… 24 Jun

49 - Both Nolberto Solano and Gary McAllister finished their careers with 49 @premierleague goals. Frustrating. https://t.co/yGk2QYOmRr 24 Jun

9 - Mauricio Pellegrino led Alaves to 9th place in the 2016-17 La Liga season; their highest finish in the top-flig… twitter.com/i/web/status/8… 23 Jun

1 – Don’t forget to follow @OptaJonny ahead of the first @lionsofficial Test against the All Blacks tomorrow. Pride. 23 Jun

50 - Jose Mourinho reached 50 @premierleague wins faster than any other manager, doing so in just 63 games. Special. https://t.co/TtnSJZwnq6 23 Jun

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor
Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media