Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

3 - Only Brian Clough (4) & Alex Ferguson (4) have won the League Cup on more occasions than Jose Mourinho (3). bit.ly/2l6wAPm 37 minutes ago

6 - Spurs have conceded more goals in four European games at Wembley this season (6) than in 12 league games at White Hart Lane (5). Curse. 11 hours ago

1 - Victor Wanyama is the first African player to score for Tottenham Hotspur at Wembley Stadium. Hope. 12 hours ago

4 - Since the start of 2013-14, Harry Kane has scored 4 own goals in all competitions - twice as many as any other Spurs player. Misguided. 13 hours ago

12 - Christian Eriksen has scored his first goal in 12 games in all competitions for Spurs. Leveller. 13 hours ago

5 - Prior to Leicester, the last reigning top-flight champion to lose five league games in a row were Chelsea in March 1956. Sacked. 13 hours ago

7 – Tottenham have been eliminated from 7 of their last 8 European knockout ties (excl. qualifiers) when losing the first leg. Grind. 14 hours ago

100 - @WayneRooney has scored 100 PL goals at Old Trafford - only Thierry Henry has scored more at a single ground… twitter.com/i/web/status/8… 15 hours ago

Angel Di Maria & Leroy Sane lead @ChampionsLeague Team of the last 16: goal.com/en/news/1716/c… https://t.co/eL4FSsXh0Y 19 hours ago

.@OptaJoe's Big Match Preview this week sees @ManUtd against @SouthamptonFC in the @EFLCup Final. Trophy. youtu.be/wmk9UzfoDTQ 22 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index
Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media