Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

2 - Marko Arnautovic is only the 2nd player to be sent off twice against Southampton in the Premier League, alongside @SolManOfficial. Red. 5 minutes ago

1 - Manolo Gabbiadini's strike ended Southampton's run of nine hours & 15 minutes without a Premier League goal at… twitter.com/i/web/status/8… 29 minutes ago

0:52 - Shinji Okazaki is the first player to score inside the opening minute of a Premier League match in 2017-18 (… twitter.com/i/web/status/8… 41 minutes ago

5 - Christian Benteke has scored more league goals at Anfield as a visiting player (5) than he did as a Liverpool p… twitter.com/i/web/status/8… 51 minutes ago

1907-08 - Manchester United have scored 4+ goals in their opening two league games of a season for the first time i… twitter.com/i/web/status/8… 1 hours ago

78 - There were just 78 seconds between Romelu Lukaku & Paul Pogba's goals for @ManUtd in this match. Quickfire. https://t.co/atWO3XfF4X 1 hours ago

5 - Romelu Lukaku is the 5th player to score in his first two PL apps for Man Utd (after Ibrahimovic, Martial, Mach… twitter.com/i/web/status/8… 1 hours ago

1 - Eric Bailly has netted his first-ever league goal in his 67th top-flight appearance (La Liga & Premier League c… twitter.com/i/web/status/8… 2 hours ago

6 - Swansea are unbeaten in their last six PL matches (W4 D2 L0) – their longest unbeaten run in the competition si… twitter.com/i/web/status/8… 3 hours ago

12 - Manchester United have kept more clean sheets in 2017 than any other Premier League team (12). Organised. https://t.co/TxitZQT1tc 4 hours ago

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

Since connecting with Opta we remain continually impressed with quality, innovation, dynamism and attention to detail for which the company are renowned. Working on the joint-development of sports betting products and applications has given us access to market leading high granularity data in addition to local betting market knowledge, product and sales support. Both parties share the appetite and desire to develop cutting edge products for the betting and gaming industry which, despite being technology driven remains relatively immature in terms of its use of data. The strong working relationship we have forged will undoubtedly result in pioneering products and applications and un-rivalled customer experiences.
Jesse Learmonth President, Bet Smart Media
For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index