Adding detail to official programming

Opta are experienced at helping broadcasters maximise the quality of their high-profile rights, engaging and enthralling millions of viewers in the process.

21 - Ryan Giggs scored in a record 21 consecutive @premierleague seasons between 1992-93 and 2012-13. Iconic. https://t.co/ZAsIOFfQ4K 27 minutes ago

Opta are looking for an intern to join their sales team. Apply now online at the following link bit.ly/2gPAoHS. Recruiting. 1 hours ago

15 - Philippe Coutinho has scored 15 goals from outside the area since his Premier League debut; more than any othe… twitter.com/i/web/status/8… 3 hours ago

130 - Javier Hernandez has the 5th best minutes per goal ratio in @premierleague history (min. 20 goals). Sharpshoo… twitter.com/i/web/status/8… 16 hours ago

22 - W. Rooney has been involved in more PL goals v Newcastle than any other player vs another in the division (14… twitter.com/i/web/status/8… 20 Jul

6 - England Women's 6-0 victory over Scotland last night was their biggest ever win in a major tournament. Convinci… twitter.com/i/web/status/8… 20 Jul

13 - Alvaro Morata’s goals won Real Madrid 13 points in the La Liga last season; only Cristiano Ronaldo won more fo… twitter.com/i/web/status/8… 19 Jul

27% – Alvaro Morata had the highest conversion rate of any striker to score 10+ goals in La Liga 16-17; scoring 15… twitter.com/i/web/status/8… 19 Jul

14 - Wojciech Szczesny kept the most clean sheets (14) among the goalkeepers in the Serie A 2016/17. Safe. https://t.co/lO8C9ZUWq8 19 Jul

23 - At the age of 23y 123d, Michael Owen is the youngest player to reach 100 @premierleague goals. Youthful. https://t.co/FZAj50H8qL 19 Jul

Enhancing broadcast productions

Integration into the live broadcast environment

Opta have extensive experience of integrating bespoke data feeds and editorial services into live broadcast environments.  Opta can help add additional context to a match or the opinion of a broadcaster, as well as significantly enhance technical infrastructure by integrating:

  • Detailed data into live graphic production software
  • Metadata to create efficient video archiving processes and reduce editing times
  • Metadata for automated clip generation
  • Live editorial services to support the production process


Some of our data in action

BBC showing action areas for the Scotland v South Africa game using Opta data.

Opta player data is used to construct a head-to-head comparison

Sky Sport using Opta data to show average formation

Sky Sport using Opta data to show Everton's average formation against Man Utd

The Hego touchscreen can integrate detailed Opta performance data such as player touch and pass maps.