Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

9 - Mauricio Pellegrino led Alaves to 9th place in the 2016-17 La Liga season; their highest finish in the top-flig… twitter.com/i/web/status/8… 11 hours ago

1 – Don’t forget to follow @OptaJonny ahead of the first @lionsofficial Test against the All Blacks tomorrow. Pride. 16 hours ago

50 - Jose Mourinho reached 50 @premierleague wins faster than any other manager, doing so in just 63 games. Special. https://t.co/TtnSJZwnq6 16 hours ago

29 - Mohamed Salah has scored 29 league goals in the last two seasons - more than any Liverpool player in the PL in… twitter.com/i/web/status/8… 20 Jun

39% - 43 of Ryan Giggs' 109 @premierleague goals were match-winners, the highest % in the competition's history (mi… twitter.com/i/web/status/8… 22 Jun

7 - Diego Maradona had seven shots against England on this day 31 years ago: six with his left foot, one with his l… twitter.com/i/web/status/8… 22 Jun

107 - Kelechi Iheanacho has the best mins per goal ratio (107 mins) of any player to have scored 10+ goals in the P… twitter.com/i/web/status/8… 22 Jun

23 - Tammy Abraham scored more goals than any other teenager in the @EFL in 2016/17 (23). Prodigious. https://t.co/ZPDOXfGEuX 21 Jun

.@oilysailor's book 'Outside the box: A Statistical Journey through the History of Football' is out soon:… twitter.com/i/web/status/8… 20 Jun

6 – Fulham have won six of their last seven home league games against Norwich City, keeping clean sheets on five occasions. Routine. 21 Jun

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre