Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

238 - There were just 238 seconds between Exeter's first and third goals as they came from 0-3 down to draw against Yeovil. Comeback. 5 minutes ago

7 - Carlisle are the first fourth tier side to fail to score in seven consecutive league games since Torquay in November 2006. Blanks. 8 minutes ago

23 – John Akinde has scored 23 league goals this term; his joint-best return in a single Football League campaign (also in 2015/16). Bueno. 18 minutes ago

11 - Filipe Morais is the 10th player to provide 11+ English league assists this season, despite his first one coming on Feb 28th. Unreal. 35 minutes ago

10 - Filipe Morais has provided more league assists in 2017 than any other player in the top four tiers. Generous. 40 minutes ago

3 - Rochdale have scored 3+ goals in a league game 12 times this season, only Doncaster have done so more in the top 4 tiers (13). Glut. 1 hours ago

3 - Nile Ranger has scored in three consecutive league games for the first time in his career. Power. 1 hours ago

18 – James Collins has scored 18 league goals this term, 3 more than he’s managed in any previous campaign in the Football League. Talisman. 1 hours ago

20 – Swindon Town have had 20 different scorers in a league season for the first time since 2011/12. Variety. 1 hours ago

105 - Conor Thomas' strike against Millwall was his first goal in 105 league games since scoring vs Blackpool in January 2012. Winner. 1 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre