Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

0 - Five of the last nine Premier League games between Southampton and West Brom have been goalless at half-time. Drab. 3 hours ago

19 - Jose Mourinho has failed to win all 19 Premier League games when two goals behind (D1 L18). Glum. https://t.co/E2kQi72k32 4 hours ago

3 – Leroy Sane has both scored and assisted in three of his last four Premier League apps for Man City. Menacing. https://t.co/lRQHe8EHYe 5 hours ago

13 - Only Wayne Rooney (15) has scored more Premier League goals as a teenager for @ManUtd than Marcus Rashford. Prodigy. 5 hours ago

4 - Eric Maxim Choupo-Moting has been directly involved in 4 goals in his last 4 PL games at the Britannia (2 goals… twitter.com/i/web/status/9… 5 hours ago

5 - Shinji Okazaki has scored five goals in his last nine PL games, as many as he managed in his previous 51 in the… twitter.com/i/web/status/9… 5 hours ago

2 - Jose Mourinho has never won a @premierleague game when two goals behind. Worry. https://t.co/zICIbVvLTP 5 hours ago

2 - Man Utd have conceded two goals in the first half of a @premierleague game for the first time since October 2016. Stupefaction. 6 hours ago

11 - Since the start of 2015/16, Swansea have scored 11 own-goals in the Premier League, more than twice as many as any other side. Gaffe. 6 hours ago

9 - Aaron Mooy has had a hand in nine league goals for Huddersfield in 2017 (3 goals, 6 assists); three more than a… twitter.com/i/web/status/9… 6 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre