Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

130 - Just three players (Fara Williams, Alex Scott & Karen Carney) have won more caps for @Lionesses than Casey St… twitter.com/i/web/status/9… 6 hours ago

6 - Real Madrid’s special scorers en la Liga: 1 - Lazcano 1929 1000 - Pahiño 1950 2000 - Paco Gento 1963 3000 - Jua… twitter.com/i/web/status/9… 19 hours ago

4 - Steve Davies has netted four goals in his last four FA Cup appearances for Rochdale. Saviour. 23 hours ago

8 - Harry Kane has scored eight goals in his last six FA Cup games for Tottenham Hotspur. Winner. 23 hours ago

18 - Lucas Moura has been directly involved in 18 goals (12 goals, six assists) in his last 20 starts in all compet… twitter.com/i/web/status/9… 23 hours ago

6 - Ian Henderson has scored six goals in the FA Cup this season. No player has scored more (Will Grigg also six). Magic. 18 Feb

6 - Leeds have won each of their last six home matches against Bristol City in all competitions. Marching. 18 Feb

274 - Lucas Moura will make his first start in club football since 20th May 2017 for PSG against Caen, 274 days ago. Awaited. 18 Feb

2 - Robin van Persie has scored with both his shots on target this Eredivisie season. Sharp. 18 Feb

9 - Norwich are unbeaten in their last nine matches against Ipswich in all competitions (W6 D3) since losing 3-2 in April 2009. Bragging. 18 Feb

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre