Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

5 - Juventus have been eliminated in each of their last five knockout ties with English teams in Europe. Stronghold… twitter.com/i/web/status/9… 4 minutes ago

4 - FC Basel have lost just four of their 14 Champions League games against English sides (W5 D5 L4). Tricky. #UCLDraw 5 minutes ago

306 - The 2017/18 Champions League group stage saw a total of 306 goals scored; the most in a group stage campaign… twitter.com/i/web/status/9… 6 Dec

4 - This is the first time since 2006-07 that four English sides have finished first in their respective groups in… twitter.com/i/web/status/9… 6 Dec

5 - England are the first nation to have five different teams qualify for the Last 16 of the Champions League (since 2003-04). Party. 6 Dec

2017 - For a reminder on how xG is calculated & what the metric means, we created a handy guide this summer. Remind… twitter.com/i/web/status/9… 1 hours ago

4.09 - Christian Benteke has the highest xG total of all players yet to score a Premier League goal in 2017/18 (4.0… twitter.com/i/web/status/9… 1 hours ago

46 - Manchester City's 46-point total after 16 games this season was enough to secure 8th position in the Premier L… twitter.com/i/web/status/9… 16 hours ago

9 – Jose Mourinho has lost more matches in all competitions against Pep Guardiola than versus any other manager. Fo… twitter.com/i/web/status/9… 16 hours ago

14 - Man City's 14-game winning run is the joint-best in the English top-flight alongside Arsenal's run between Feb… twitter.com/i/web/status/9… 16 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre