Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

0 - J.Mourinho has never lost an English domestic cup final in his career (3 x #EFLCupFinal, 1 x FA Cup Final). Boss bit.ly/2l6wAPm 3 hours ago

5 - Zlatan Ibrahimovic has won all 5 domestic cup finals he has played in, scoring 5 goals and assisting 2. Stage. youtube.com/watch?v=wmk9Uz… 13 hours ago

100 - André Ayew's goal was the 100th scored for @WestHamUtd in the Premier League under Slaven Bilic. Century. https://t.co/lBdbfa7sgx 16 hours ago

2 - This is the 2nd time the reigning PL champions have been in the relegation zone the following season, after Man Utd in Aug 2007. Fall. 19 hours ago

60 - Romelu Lukaku is now @Everton’s joint-highest goalscorer in the @premierleague (level with Duncan Ferguson). T… twitter.com/i/web/status/8… 19 hours ago

54% - Diego Costa has scored in 42/78 PL apps (54%); a higher proportion than any other player to play 20+ games in… twitter.com/i/web/status/8… 19 hours ago

102 - Only Ryan Giggs (162) has provided more Premier League assists than Cesc Fabregas (102 - level with Frank Lam… twitter.com/i/web/status/8… 19 hours ago

9 - Fernando Llorente has scored nine goals in all competitions for Swansea this season; 3 with his head, 3 right f… twitter.com/i/web/status/8… 20 hours ago

9 - No player has more assists in the Premier League this season than Gylfi Sigurdsson (9, level with Kevin De Bruy… twitter.com/i/web/status/8… 20 hours ago

2 - Excl. OG's, Patrick van Aanholt is the 1st player to score for 2 clubs in the Premier League this season (Sunderland & C.Palace). Switch 20 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre