Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

1 - Tottenham Hotspur have won just one of their last nine competitive games at Wembley (D2 L6). Residence. https://t.co/VfK0tQTxIe 16 hours ago

24 - Manchester United have equalled their record for the longest unbeaten run within a single top-flight season (2… twitter.com/i/web/status/8… 27 Apr

7 - Seven of the eight red cards in Premier League #ManchesterDerby matches have been given to Manchester United. Feisty. 27 Apr

19 - There were just 19 seconds between Marouane Fellaini's first & second cards in this #ManchesterDerby. Quickfire. 27 Apr

3 - Marouane Fellaini has been given his third red card in his Premier League career & his first in the competition since May 2015. Madness. 27 Apr

7 - Sergio Aguero has now attempted 7 shots in this game; more than any other player in a single game against Man U… twitter.com/i/web/status/8… 27 Apr

4 - Jose Mourinho has won just 4 of his 18 meetings with Pep Guardiola (D6 L8), but one of these came in the last… twitter.com/i/web/status/8… 27 Apr

8 - Sergio Aguero has scored 8 goals in 10 competitive appearances for Manchester City against Manchester United. T… twitter.com/i/web/status/8… 27 Apr

3 - The previous 3 #ManchesterDerby @premierleague games officiated by Martin Atkinson have seen @ManUtd score a 90… twitter.com/i/web/status/8… 27 Apr

8 - Spurs have won eight consecutive league games for the first time since October 1960 (13 in a row). Momentum. https://t.co/1jAhJzwSya 26 Apr

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre