Engaging content across multiple platforms

Opta content can helps to extend the media lifecycle of a match, helping to create shareable social currency that can keep the interest high long after the whistle has blown.

100% - All 38 of Javier Hernández's Premier League goals have come from inside the box. Scraps. https://t.co/oAuGaTMk2q 1 minutes ago

2 - Marko Arnautovic is only the 2nd player to be sent off twice against Southampton in the Premier League, alongside @SolManOfficial. Red. 10 minutes ago

1 - Manolo Gabbiadini's strike ended Southampton's run of nine hours & 15 minutes without a Premier League goal at… twitter.com/i/web/status/8… 34 minutes ago

0:52 - Shinji Okazaki is the first player to score inside the opening minute of a Premier League match in 2017-18 (… twitter.com/i/web/status/8… 46 minutes ago

5 - Christian Benteke has scored more league goals at Anfield as a visiting player (5) than he did as a Liverpool p… twitter.com/i/web/status/8… 55 minutes ago

1907-08 - Manchester United have scored 4+ goals in their opening two league games of a season for the first time i… twitter.com/i/web/status/8… 1 hours ago

78 - There were just 78 seconds between Romelu Lukaku & Paul Pogba's goals for @ManUtd in this match. Quickfire. https://t.co/atWO3XfF4X 1 hours ago

5 - Romelu Lukaku is the 5th player to score in his first two PL apps for Man Utd (after Ibrahimovic, Martial, Mach… twitter.com/i/web/status/8… 1 hours ago

1 - Eric Bailly has netted his first-ever league goal in his 67th top-flight appearance (La Liga & Premier League c… twitter.com/i/web/status/8… 2 hours ago

6 - Swansea are unbeaten in their last six PL matches (W4 D2 L0) – their longest unbeaten run in the competition si… twitter.com/i/web/status/8… 3 hours ago

Driving audience growth

Enhancing fan engagement

Opta can drive fan engagement within the first and second screen environment. Opta are experienced at syndicating official data to provide engaging digital offerings and enhancing content for broadcasts.

When collected live and in detail, data can help enhance the story of a match. It can drive preview material ahead of the game, engage live audiences with unique insights, supporting talent and commentators with their opinions.

Throughout a match Opta help create shareable social currency that consumers use in discussions.

Understanding the changing nature of sports fans

Opta also understand that the way sports fans watch a sport is changing and that live consumption across multiple platforms is now commonplace. Recent research by MRM London suggests that over 33% of fans use a second screen during their consumption of sport.

Done well, a second screen proposition can add life and longevity to the discussion around a match. This all helps extend the life cycle of a match and the engagement in the league, creating talking points that can last long after the final whistle has blown.

Some examples of our data being used by governing bodies

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta Match Stas for LigaBBVA

Opta Player Stats

ERC Standings using an Opta Widget

Premiership Rugby Formation

Premiership Rugby Match Centre