Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

21 - Ryan Giggs scored in a record 21 consecutive @premierleague seasons between 1992-93 and 2012-13. Iconic. https://t.co/ZAsIOFfQ4K 30 minutes ago

Opta are looking for an intern to join their sales team. Apply now online at the following link bit.ly/2gPAoHS. Recruiting. 1 hours ago

15 - Philippe Coutinho has scored 15 goals from outside the area since his Premier League debut; more than any othe… twitter.com/i/web/status/8… 3 hours ago

130 - Javier Hernandez has the 5th best minutes per goal ratio in @premierleague history (min. 20 goals). Sharpshoo… twitter.com/i/web/status/8… 16 hours ago

22 - W. Rooney has been involved in more PL goals v Newcastle than any other player vs another in the division (14… twitter.com/i/web/status/8… 20 Jul

6 - England Women's 6-0 victory over Scotland last night was their biggest ever win in a major tournament. Convinci… twitter.com/i/web/status/8… 20 Jul

13 - Alvaro Morata’s goals won Real Madrid 13 points in the La Liga last season; only Cristiano Ronaldo won more fo… twitter.com/i/web/status/8… 19 Jul

27% – Alvaro Morata had the highest conversion rate of any striker to score 10+ goals in La Liga 16-17; scoring 15… twitter.com/i/web/status/8… 19 Jul

14 - Wojciech Szczesny kept the most clean sheets (14) among the goalkeepers in the Serie A 2016/17. Safe. https://t.co/lO8C9ZUWq8 19 Jul

23 - At the age of 23y 123d, Michael Owen is the youngest player to reach 100 @premierleague goals. Youthful. https://t.co/FZAj50H8qL 19 Jul

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --