Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

3:49 - At 3 minutes 49 seconds, Alexis Sanchez’s opening goal was @Arsenal's fastest ever in an FA Cup final. Quick… twitter.com/i/web/status/8… 1 minutes ago

Pre-order @oilysailor's book 'Outside the box: A Statistical Journey through the History of Football':… twitter.com/i/web/status/8… 23 May

5 - Alexis Sanchez has scored in five successive games for Arsenal in all comps for the first time ever. Timely. https://t.co/vOzMQBLPE2 41 minutes ago

45 - Alexis Sanchez has been directly involved in 45 goals in 51 appearances for Arsenal this season (30 goals, 15 assists). Handy. 48 minutes ago

392 - Per Mertesacker is set to start his first game for Arsenal since April 30th 2016 (v Norwich), 392 days ago. https://t.co/YAbIqltHOj 1 hours ago

2 - Chelsea have lost just twice in their last 13 games against Arsenal in all competitions (W8 D3). Governed. https://t.co/u9LfwZzBSg 2 hours ago

2 - This will be the second FA Cup final contested between Arsenal and Chelsea. The Gunners winning 2-0 in the 2002… twitter.com/i/web/status/8… 3 hours ago

1.2 - Marco Silva averaged 1.2 points per game in the Premier League, the best rate of any Hull manager. Buzzed. https://t.co/1OK97g9gIM 4 hours ago

20 - This is Arsenal’s 20th FA Cup final appearance, the most in history. They haven’t lost any of their last five… twitter.com/i/web/status/8… 4 hours ago

4 - Chelsea haven’t lost any of their last four FA Cup Finals, all of which have been contested at Wembley. Steely. youtu.be/mH-L65HlYDk 5 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --