Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

108 - Sergio Aguero averages a goal every 108 minutes in the PL; the best mins/goal ratio of any player to have sco… twitter.com/i/web/status/8… 1 hours ago

55 - No player has created as many chances from open play in the big five European Leagues this season as Alexis Sa… twitter.com/i/web/status/8… 3 hours ago

4 – Sunderland have had fewer goalscorers in league competition this season than any other team in Europe’s big five divisions. Light. 22 hours ago

3 - Odion Ighalo has scored just three goals in his last 35 Premier League games, after 13 in his first 19 for Watford. Drop. 22 hours ago

896 - Memphis Depay has failed to score or assist a goal in his last 896 minutes in the PL. Desert. 19 Jan

136 – Gabriel Jesus scored or assisted a league goal every 136 mins for Palmeiras last term as they won the Brazilian top-flight title. Key. 19 Jan

6 - Liverpool have kept six clean sheets in their last nine FA Cup games. Sturdy. 18 Jan

1 - Southampton have scored exactly one goal in each of their last seven home games in all competitions. Singular. 18 Jan

0 - Norwich City failed to direct a single shot on target in a game in any competition for the first time since March (v Man City). Caged. 18 Jan

12 - Divock Origi is the first Liverpool player to miss a penalty (in all comps) in 12 attempts, since S Gerrard v QPR in May 2015. Fluffed. 18 Jan

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --