Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

4y 315d – There was just four years and 315 days between Jamie Vardy's last non-league goal and his Champions Leagu… twitter.com/i/web/status/8… 6 hours ago

34 - There have been 34 goals scored in the Last 16 1st leg this season, a joint-high in a single CL knockout stage Matchday. Deluge. 7 hours ago

380 - Jamie Vardy has scored with his first shot on target in 380 minutes for Leicester. Lifeline. 7 hours ago

7 - Stevan Jovetic has been involved in seven goals in his eight games for Sevilla in all comps (3 goals, 4 assists). Reborn. 7 hours ago

26 - Samir Nasri has completed 26 passes in the opposition half so far, one fewer than all Leicester City players combined (27). Show. 8 hours ago

10 - Jamie Vardy has made just 10 touches in the first-half for Leicester, with just one of them coming in the oppo… twitter.com/i/web/status/8… 8 hours ago

385 - After 385 minutes, Kasper Schmeichel has conceded his first goal in the Champions League. Costly. 8 hours ago

3 - Sevilla have lost 3 of their 4 CL games against English opposition (W1), their only win coming against Arsenal at home in Nov '07. Hope. 9 hours ago

5 - Sevilla have kept more clean sheets than any other side in this season’s Champions League (5 in 6 games). Barricade. 9 hours ago

4 - Man Utd have kept four successive clean sheets in European competition for the first time since December 2013. Shutout. 10 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --