Creating new sponsorship inventory

An official data partnership with Opta is the ideal way to add new and exciting sponsorship categories.

30 - Lionel Messi has scored his first-ever goal against Chelsea in nine appearances, netting with his 30th shot ag… twitter.com/i/web/status/9… 3 minutes ago

6 - Six of Willian's nine Champions League goals for Chelsea have come from outside the box (67%). Laser. https://t.co/89Px69kypt 12 minutes ago

6 - Since joining Chelsea in 2013/14, Willian has scored more Champions League goals from outside the box than any… twitter.com/i/web/status/9… 15 minutes ago

61 - Bayern Munich are previously unbeaten in their last 61 competitive matches that Thomas Müller has scored in (W… twitter.com/i/web/status/9… 52 minutes ago

23 - Barcelona have won 23 games overall against English clubs in the Champions League; more than any other team. G… twitter.com/i/web/status/9… 2 hours ago

791 - Luis Suarez has failed to score in the last 791 minutes on the pitch in the Champions League, his longest goa… twitter.com/i/web/status/9… 2 hours ago

0 - Lionel Messi has faced Chelsea eight times without scoring a single goal from 29 shots; his worst record agains… twitter.com/i/web/status/9… 11 Dec

11 - Barcelona finished top of their group for the 11th consecutive season, the longest run in the history of the… twitter.com/i/web/status/9… 5 hours ago

221 - Idrissa Gueye has made 221 tackles in the Premier League since his Everton debut in August 2016; 13 more than… twitter.com/i/web/status/9… 4 hours ago

3 - Tonight was only the third time Manchester City have failed to score in a match this season, with lower league… twitter.com/i/web/status/9… 23 hours ago

Creating new revenue streams

Establishing new sponsorship categories

Opta can help to establish new sponsorship categories with data. Right holders can capitalise on the growing interest of fans in data, delivering new sponsorship, advertising or betting revenues from official data. 

Enhanced inventory across all platforms

Opta have experience of bringing together official data rights with global and localised sponsors. Creating opportunities to become the Official Sports Data Technology Partner, Official Player Performance Sponsor or Official Media Data Partner are areas of opportunity that Opta has experience in. This all contributes to incremental revenues for rights holders.

How Opta data has been used

Investec Player Profiles created from Opta data

The FourFourTwo StatsZone app allows users to analyse and share live stats on their iOS devices, as the game progresses.

Investec Bowling Heat Maps

Squawka Performance v Time

A new generation of cutting edge football analysis website is possible due to Opta's data. Highly detailed performance data is the new benchmark for footbal publishers worldwide. 

MLS Match Centre Chalkboard

MLS Leaders according to Opta data

Opta assisted Castrol with content for their social media output, including their Facebook page

ERC Player Profile

Premiership Rugby Formations

ECB Cricket Live App

ECB Cricket Live App - 

ECB Cricket Live App --