Campaign activation
Aligning top tier brands with sport
For brands seeking to associate themselves with sport, Opta can be the ideal partner.
We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.
Developing engagement across all types of media
This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.
Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.
Long term strategic campaigns or tactical marketing initiatives
We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.
Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.
Examples of Opta's data in marketing campaigns
Opta assisted Castrol with content for their social media output, including their Facebook page.
Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.
Castrol also published their statistical content on their Castrol Football smartphone app.
The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.
Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.
Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.
QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.
