Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

15 - Diego Costa's 19 @premierleague goals this season have been worth 15 points - more than any other player in th… twitter.com/i/web/status/8… 15 hours ago

4 - Southampton have conceded four goals in a Premier League away game for the first time since April 2014 (1-4 vs Man City). Ripped. 16 hours ago

103 - Cesc Fabregas is now outright 2nd for most Premier League assists, one ahead of Lampard (102), but behind Giggs (162). Catering. 17 hours ago

50 – Diego Costa has scored his 50th PL goal in his 85th game, one game faster than it took Luis Suarez to reach the milestone. Star. 17 hours ago

26 - Only John Terry (40) has scored more @premierleague goals excluding penalties than Gary Cahill among defenders… twitter.com/i/web/status/8… 17 hours ago

507 - Oriol Romeu has scored his first Premier League goal since 5th December 2015 (vs Aston Villa) - 507 days ago. Response. 18 hours ago

15 – Eden Hazard has scored 15 Premier League goals this season, his best return in a campaign in the competition. Fame. 18 hours ago

10 - Only Romelu Lukaku (16) and Harry Kane (15) have scored more PL home goals than Eden Hazard this season. Comma… twitter.com/i/web/status/8… 19 hours ago

7 - Since Southampton's return to the PL in 2012, only Liverpool (8) have scored more away league goals v Chelsea than Saints. Threat. 19 hours ago

Expected goal leaderboards – a roundup from the Premier League, Bundesliga, La Liga, Ligue 1 and Serie A.… twitter.com/i/web/status/8… 25 Apr

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.