Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

18 - West Ham have conceded the most penalties in the Premier League over the course of the last three seasons. Clumsy. 1 hours ago

50 - Burnley have blocked 50 opposition shots this season. The average for the 19 other teams is 16 blocks. Barrier. 3 hours ago

43% - Burnley have the highest proportion of shots from headers in the Premier League this season. Nod. 3 hours ago

9 - In the last three seasons, Jamie Vardy has won nine PL penalties - four more than the next highest figure earned by a player. Tumble. 18 Sep

13 - Mohamed Salah has fired in more shots on target than any other player in the Premier League this season. Settled. 18 Sep

32 - @HKane has had more shots than Swansea City (30) this season - both have scored just twice. White. 18 Sep

68 - Chelsea have committed more fouls than any other team in the Premier League this season. Naughty. 18 Sep

105 - Jose Mourinho is unbeaten as a manager in every home league game his sides have played on a Sunday (W81 D24 L… twitter.com/i/web/status/9… 18 Sep

1 - Vincent Janssen has scored with his first shot on target in the Turkish Süper Lig. Lethal. https://t.co/L7ZUbZsGUF 17 Sep

3 - Anthony Martial has scored 3 goals in his last 5 Premier League games, as many as in his previous 19. Revival. https://t.co/4YdOvisSfC 17 Sep

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.