Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

108 - Sergio Aguero averages a goal every 108 minutes in the PL; the best mins/goal ratio of any player to have sco… twitter.com/i/web/status/8… 12 minutes ago

55 - No player has created as many chances from open play in the big five European Leagues this season as Alexis Sa… twitter.com/i/web/status/8… 2 hours ago

4 – Sunderland have had fewer goalscorers in league competition this season than any other team in Europe’s big five divisions. Light. 21 hours ago

3 - Odion Ighalo has scored just three goals in his last 35 Premier League games, after 13 in his first 19 for Watford. Drop. 21 hours ago

896 - Memphis Depay has failed to score or assist a goal in his last 896 minutes in the PL. Desert. 19 Jan

136 – Gabriel Jesus scored or assisted a league goal every 136 mins for Palmeiras last term as they won the Brazilian top-flight title. Key. 19 Jan

6 - Liverpool have kept six clean sheets in their last nine FA Cup games. Sturdy. 18 Jan

1 - Southampton have scored exactly one goal in each of their last seven home games in all competitions. Singular. 18 Jan

0 - Norwich City failed to direct a single shot on target in a game in any competition for the first time since March (v Man City). Caged. 18 Jan

12 - Divock Origi is the first Liverpool player to miss a penalty (in all comps) in 12 attempts, since S Gerrard v QPR in May 2015. Fluffed. 18 Jan

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.