Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

4 – @HKane is the only @SpursOfficial player to score in four successive @premierleague north London derbies agains… twitter.com/i/web/status/8… 5 hours ago

27 – Chris Wood has scored 27 goals in all comps for @LUFC this term; more than any player in the top 4 divisions o… twitter.com/i/web/status/8… 12 hours ago

75 – @drfc_official have scored more league goals than any other team in England’s top four tiers this season. Productive. 13 hours ago

9 - Charlie Wyke has scored 9 headed league goals this season; more than any other player in the top four tiers of English football. Nous. 13 hours ago

8 - England have failed to keep a clean sheet in each of their last eight games against Germany. Routine. 22 Mar

648 - Germany have now gone 648 minutes without conceding an international goal. Resilient. 22 Mar

4474 – Between the 1st and the last goal of @Podolski10 for the @DFB_Team_EN were 4474 days. Legend. #GERENGtwitter.com/i/web/status/8… 22 Mar

0 – England stopped Germany from landing a single shot on target in the first half. Control. 22 Mar

1 - Jake Livermore is the first outfield West Brom player to feature for England since Steve Hunt in 1984. Occasion. 22 Mar

1 - Germany have lost just one of 18 games in which they’ve played in Dortmund, losing to Italy in the 2006 World Cup (W15 D2). Comforts. 22 Mar

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.