Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

4y 315d – There was just four years and 315 days between Jamie Vardy's last non-league goal and his Champions Leagu… twitter.com/i/web/status/8… 6 hours ago

34 - There have been 34 goals scored in the Last 16 1st leg this season, a joint-high in a single CL knockout stage Matchday. Deluge. 7 hours ago

380 - Jamie Vardy has scored with his first shot on target in 380 minutes for Leicester. Lifeline. 7 hours ago

7 - Stevan Jovetic has been involved in seven goals in his eight games for Sevilla in all comps (3 goals, 4 assists). Reborn. 7 hours ago

26 - Samir Nasri has completed 26 passes in the opposition half so far, one fewer than all Leicester City players combined (27). Show. 8 hours ago

10 - Jamie Vardy has made just 10 touches in the first-half for Leicester, with just one of them coming in the oppo… twitter.com/i/web/status/8… 8 hours ago

385 - After 385 minutes, Kasper Schmeichel has conceded his first goal in the Champions League. Costly. 8 hours ago

3 - Sevilla have lost 3 of their 4 CL games against English opposition (W1), their only win coming against Arsenal at home in Nov '07. Hope. 9 hours ago

5 - Sevilla have kept more clean sheets than any other side in this season’s Champions League (5 in 6 games). Barricade. 9 hours ago

4 - Man Utd have kept four successive clean sheets in European competition for the first time since December 2013. Shutout. 10 hours ago

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.