Engaging fans with sports content

Opta data is ideal for use in marketing campaigns around sport. Whether it be a big ticket activation or a tactical campaign on a local level, Opta has a level of content ideal to assist brands of all types.

14 - @FCBayernEN have won their 14th consecutive match in all competitions, equaling their longest winning streak o… twitter.com/i/web/status/9… 5 hours ago

6 - The six players with the most Champions League goals versus English teams: Lionel Messi - 18 Cristiano Ronaldo… twitter.com/i/web/status/9… 5 hours ago

61 - Lionel Messi has now scored at least one goal in exactly half of his appearances in the Champions League (61 g… twitter.com/i/web/status/9… 5 hours ago

30 - Lionel Messi has scored his first-ever goal against Chelsea in nine appearances, netting with his 30th shot ag… twitter.com/i/web/status/9… 5 hours ago

6 - Six of Willian's nine Champions League goals for Chelsea have come from outside the box (67%). Laser. https://t.co/89Px69kypt 5 hours ago

6 - Since joining Chelsea in 2013/14, Willian has scored more Champions League goals from outside the box than any… twitter.com/i/web/status/9… 5 hours ago

61 - Bayern Munich are previously unbeaten in their last 61 competitive matches that Thomas Müller has scored in (W… twitter.com/i/web/status/9… 6 hours ago

23 - Barcelona have won 23 games overall against English clubs in the Champions League; more than any other team. G… twitter.com/i/web/status/9… 7 hours ago

791 - Luis Suarez has failed to score in the last 791 minutes on the pitch in the Champions League, his longest goa… twitter.com/i/web/status/9… 7 hours ago

0 - Lionel Messi has faced Chelsea eight times without scoring a single goal from 29 shots; his worst record agains… twitter.com/i/web/status/9… 11 Dec

Campaign activation

Aligning top tier brands with sport

For brands seeking to associate themselves with sport, Opta can be the ideal partner.

We are skilled at interrogating our databases to find the information that is insightful, interesting and relevant.

Developing engagement across all types of media

This can be used across media of all types and is ideal for generating the kind of PR buzz that only sport can create.

Whether your brand is about performance, intelligence or excitement, we have the ability to draw out the information that can help align your brand to the beautiful game.

Long term strategic campaigns or tactical marketing initiatives

We also have the breadth of data across the biggest competitions in world sport that can help global brands gain PR traction in a variety of territories.

Whatever the level of involvement your brand is looking for, or whether you are looking to further leverage an existing sponsorship property, Opta's unique insight can help you to maximise the return on your investment.

Examples of Opta's data in marketing campaigns

Opta assisted Castrol with content for their social media output, including their Facebook page.

Castrol's global sponsorship of football, including the European Championships and FIFA World Cup, was based on Opta data. Opta powers both the Castrol Rankings and Castrol Index.

Castrol also published their statistical content on their Castrol Football smartphone app.

The Castrol activation team used several different data points, many powered by Opta, for this engaging and entertaining FIFA World Cup microsite.

Top tier cricket sponsor Investec, used detailed Opta cricket data for sponsored graphical output.

Investec are able to call upon incredible levels of cricket data to use as player profiles on their Investec Cricket website.

QBE used detailed Opta Rugby data to place branded statistical analysis pieces in local and national media in advance of a big game.

Based on the adidas insight, Opta have helped to reveal the fundamental character of 'The Engine' by finding out how to measure and quantify his performances.