Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

15 - Diego Costa's 19 @premierleague goals this season have been worth 15 points - more than any other player in th… twitter.com/i/web/status/8… 15 hours ago

4 - Southampton have conceded four goals in a Premier League away game for the first time since April 2014 (1-4 vs Man City). Ripped. 16 hours ago

103 - Cesc Fabregas is now outright 2nd for most Premier League assists, one ahead of Lampard (102), but behind Giggs (162). Catering. 17 hours ago

50 – Diego Costa has scored his 50th PL goal in his 85th game, one game faster than it took Luis Suarez to reach the milestone. Star. 17 hours ago

26 - Only John Terry (40) has scored more @premierleague goals excluding penalties than Gary Cahill among defenders… twitter.com/i/web/status/8… 17 hours ago

507 - Oriol Romeu has scored his first Premier League goal since 5th December 2015 (vs Aston Villa) - 507 days ago. Response. 18 hours ago

15 – Eden Hazard has scored 15 Premier League goals this season, his best return in a campaign in the competition. Fame. 18 hours ago

10 - Only Romelu Lukaku (16) and Harry Kane (15) have scored more PL home goals than Eden Hazard this season. Comma… twitter.com/i/web/status/8… 18 hours ago

7 - Since Southampton's return to the PL in 2012, only Liverpool (8) have scored more away league goals v Chelsea than Saints. Threat. 19 hours ago

Expected goal leaderboards – a roundup from the Premier League, Bundesliga, La Liga, Ligue 1 and Serie A.… twitter.com/i/web/status/8… 25 Apr

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.