Opta facts & betting editorial
Unique, informative & relevant content
Opta Facts are one of the products for which we are renowned. Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.
Increased betting activity
Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.
Multi-channel use
Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:
- Directly within betting markets
- Email marketing campaigns
- Social media
- Content destinations
- Landing pages
- Live match centres
Betting specific insights
Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.
Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.
From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.
Live text commentaries with trends & averages
When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.
Some examples of Opta Facts usage
SkyBet use Opta facts to add detail and colour to their regular email marketing communications.
Betting journalists make betting suggestions utilising Opta facts at the content destination betting.betfair.com
Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.
BetVictor utilise a range of Opta's editorial content in unique football zones.
Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.
William Hill using an Opta fact as call to action in weekly emails.
William Hill embed Opta facts directly within their betting platform.
