Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

4 – @HKane is the only @SpursOfficial player to score in four successive @premierleague north London derbies agains… twitter.com/i/web/status/8… 5 hours ago

27 – Chris Wood has scored 27 goals in all comps for @LUFC this term; more than any player in the top 4 divisions o… twitter.com/i/web/status/8… 12 hours ago

75 – @drfc_official have scored more league goals than any other team in England’s top four tiers this season. Productive. 13 hours ago

9 - Charlie Wyke has scored 9 headed league goals this season; more than any other player in the top four tiers of English football. Nous. 13 hours ago

8 - England have failed to keep a clean sheet in each of their last eight games against Germany. Routine. 22 Mar

648 - Germany have now gone 648 minutes without conceding an international goal. Resilient. 22 Mar

4474 – Between the 1st and the last goal of @Podolski10 for the @DFB_Team_EN were 4474 days. Legend. #GERENGtwitter.com/i/web/status/8… 22 Mar

0 – England stopped Germany from landing a single shot on target in the first half. Control. 22 Mar

1 - Jake Livermore is the first outfield West Brom player to feature for England since Steve Hunt in 1984. Occasion. 22 Mar

1 - Germany have lost just one of 18 games in which they’ve played in Dortmund, losing to Italy in the 2006 World Cup (W15 D2). Comforts. 22 Mar

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.