Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

3:49 - At 3 minutes 49 seconds, Alexis Sanchez’s opening goal was @Arsenal's fastest ever in an FA Cup final. Quick… twitter.com/i/web/status/8… 3 minutes ago

Pre-order @oilysailor's book 'Outside the box: A Statistical Journey through the History of Football':… twitter.com/i/web/status/8… 23 May

5 - Alexis Sanchez has scored in five successive games for Arsenal in all comps for the first time ever. Timely. https://t.co/vOzMQBLPE2 44 minutes ago

45 - Alexis Sanchez has been directly involved in 45 goals in 51 appearances for Arsenal this season (30 goals, 15 assists). Handy. 50 minutes ago

392 - Per Mertesacker is set to start his first game for Arsenal since April 30th 2016 (v Norwich), 392 days ago. https://t.co/YAbIqltHOj 1 hours ago

2 - Chelsea have lost just twice in their last 13 games against Arsenal in all competitions (W8 D3). Governed. https://t.co/u9LfwZzBSg 2 hours ago

2 - This will be the second FA Cup final contested between Arsenal and Chelsea. The Gunners winning 2-0 in the 2002… twitter.com/i/web/status/8… 3 hours ago

1.2 - Marco Silva averaged 1.2 points per game in the Premier League, the best rate of any Hull manager. Buzzed. https://t.co/1OK97g9gIM 4 hours ago

20 - This is Arsenal’s 20th FA Cup final appearance, the most in history. They haven’t lost any of their last five… twitter.com/i/web/status/8… 4 hours ago

4 - Chelsea haven’t lost any of their last four FA Cup Finals, all of which have been contested at Wembley. Steely. youtu.be/mH-L65HlYDk 5 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.