Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

18 - West Ham have conceded the most penalties in the Premier League over the course of the last three seasons. Clumsy. 1 hours ago

50 - Burnley have blocked 50 opposition shots this season. The average for the 19 other teams is 16 blocks. Barrier. 3 hours ago

43% - Burnley have the highest proportion of shots from headers in the Premier League this season. Nod. 3 hours ago

9 - In the last three seasons, Jamie Vardy has won nine PL penalties - four more than the next highest figure earned by a player. Tumble. 18 Sep

13 - Mohamed Salah has fired in more shots on target than any other player in the Premier League this season. Settled. 18 Sep

32 - @HKane has had more shots than Swansea City (30) this season - both have scored just twice. White. 18 Sep

68 - Chelsea have committed more fouls than any other team in the Premier League this season. Naughty. 18 Sep

105 - Jose Mourinho is unbeaten as a manager in every home league game his sides have played on a Sunday (W81 D24 L… twitter.com/i/web/status/9… 18 Sep

1 - Vincent Janssen has scored with his first shot on target in the Turkish Süper Lig. Lethal. https://t.co/L7ZUbZsGUF 17 Sep

3 - Anthony Martial has scored 3 goals in his last 5 Premier League games, as many as in his previous 19. Revival. https://t.co/4YdOvisSfC 17 Sep

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.