Insightful & informative betting content

Drive betting activity with regular contextual facts, direct from the Opta editorial team.

4y 315d – There was just four years and 315 days between Jamie Vardy's last non-league goal and his Champions Leagu… twitter.com/i/web/status/8… 6 hours ago

34 - There have been 34 goals scored in the Last 16 1st leg this season, a joint-high in a single CL knockout stage Matchday. Deluge. 6 hours ago

380 - Jamie Vardy has scored with his first shot on target in 380 minutes for Leicester. Lifeline. 7 hours ago

7 - Stevan Jovetic has been involved in seven goals in his eight games for Sevilla in all comps (3 goals, 4 assists). Reborn. 7 hours ago

26 - Samir Nasri has completed 26 passes in the opposition half so far, one fewer than all Leicester City players combined (27). Show. 7 hours ago

10 - Jamie Vardy has made just 10 touches in the first-half for Leicester, with just one of them coming in the oppo… twitter.com/i/web/status/8… 7 hours ago

385 - After 385 minutes, Kasper Schmeichel has conceded his first goal in the Champions League. Costly. 8 hours ago

3 - Sevilla have lost 3 of their 4 CL games against English opposition (W1), their only win coming against Arsenal at home in Nov '07. Hope. 9 hours ago

5 - Sevilla have kept more clean sheets than any other side in this season’s Champions League (5 in 6 games). Barricade. 9 hours ago

4 - Man Utd have kept four successive clean sheets in European competition for the first time since December 2013. Shutout. 9 hours ago

Opta facts & betting editorial

Unique, informative & relevant content

Opta Facts are one of the products for which we are renowned.  Powered by the most granular database in the industry and with a dedicated editorial resource, Opta Facts are guaranteed to be unique, informative and relevant to the betting industry.

Increased betting activity

Opta Facts are insightful, information and relevant content coupled with the reliability and credibility carried by the Opta brand, and are proven to drive betting activity and subsequent sportsbook revenues.

Multi-channel use

Opta Facts can be used by bookmakers across all channels - online, mobile and retail and in a range of ways, including:

  • Directly within betting markets
  • Email marketing campaigns
  • Social media
  • Content destinations
  • Landing pages
  • Live match centres


Betting specific insights

Our betting specific editorial and advice service combines preview facts written by our experts, with in-running text commentary driven by our market-leading database.

Our editorial team knows the stats that drive football fans to place a bet and they provide hundreds of facts every week that help them choose which market to go to on any given weekend.

From which team looks good to first goalscorer trends across leagues, Opta's passion for football helps us to create unique betting-insights.

Live text commentaries with trends & averages

When the game kicks off, our market-leading database takes over and produces a live text commentary with betting related averages and trends, all driven directly from the the action as it happens.

Some examples of Opta Facts usage

SkyBet use Opta facts to add detail and colour to their regular email marketing communications.

Opta facts integrated into the BetVictor platform ahead of the Champions League final 2012 with associated markets offered.

Opta facts provide insightful and informative reasons to bet and are presented on the Betfair homepage.

William Hill using an Opta fact as call to action in weekly emails.

William Hill embed Opta facts directly within their betting platform.