Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

21 - Ryan Giggs scored in a record 21 consecutive @premierleague seasons between 1992-93 and 2012-13. Iconic. https://t.co/ZAsIOFfQ4K 25 minutes ago

Opta are looking for an intern to join their sales team. Apply now online at the following link bit.ly/2gPAoHS. Recruiting. 1 hours ago

15 - Philippe Coutinho has scored 15 goals from outside the area since his Premier League debut; more than any othe… twitter.com/i/web/status/8… 3 hours ago

130 - Javier Hernandez has the 5th best minutes per goal ratio in @premierleague history (min. 20 goals). Sharpshoo… twitter.com/i/web/status/8… 16 hours ago

22 - W. Rooney has been involved in more PL goals v Newcastle than any other player vs another in the division (14… twitter.com/i/web/status/8… 20 Jul

6 - England Women's 6-0 victory over Scotland last night was their biggest ever win in a major tournament. Convinci… twitter.com/i/web/status/8… 20 Jul

13 - Alvaro Morata’s goals won Real Madrid 13 points in the La Liga last season; only Cristiano Ronaldo won more fo… twitter.com/i/web/status/8… 19 Jul

27% – Alvaro Morata had the highest conversion rate of any striker to score 10+ goals in La Liga 16-17; scoring 15… twitter.com/i/web/status/8… 19 Jul

14 - Wojciech Szczesny kept the most clean sheets (14) among the goalkeepers in the Serie A 2016/17. Safe. https://t.co/lO8C9ZUWq8 19 Jul

23 - At the age of 23y 123d, Michael Owen is the youngest player to reach 100 @premierleague goals. Youthful. https://t.co/FZAj50H8qL 19 Jul

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

We have a strong and long standing relationship with Opta. Our bespoke football in play match centre is powered by Opta widgets which were simple to customise and integrate into our platform. Opta provides insightful form and quirky facts to our users which are a key driver of betting activity pre-match. The live timeline, commentary and score ticker widgets engage our users during games and have resulted in a noticeable uplift in our in-play click throughs and subsequent revenues.
Derren Maggs Managing Director, Oddschecker
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor