Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

18 - West Ham have conceded the most penalties in the Premier League over the course of the last three seasons. Clumsy. 1 hours ago

50 - Burnley have blocked 50 opposition shots this season. The average for the 19 other teams is 16 blocks. Barrier. 3 hours ago

43% - Burnley have the highest proportion of shots from headers in the Premier League this season. Nod. 3 hours ago

9 - In the last three seasons, Jamie Vardy has won nine PL penalties - four more than the next highest figure earned by a player. Tumble. 18 Sep

13 - Mohamed Salah has fired in more shots on target than any other player in the Premier League this season. Settled. 18 Sep

32 - @HKane has had more shots than Swansea City (30) this season - both have scored just twice. White. 18 Sep

68 - Chelsea have committed more fouls than any other team in the Premier League this season. Naughty. 18 Sep

105 - Jose Mourinho is unbeaten as a manager in every home league game his sides have played on a Sunday (W81 D24 L… twitter.com/i/web/status/9… 18 Sep

1 - Vincent Janssen has scored with his first shot on target in the Turkish Süper Lig. Lethal. https://t.co/L7ZUbZsGUF 17 Sep

3 - Anthony Martial has scored 3 goals in his last 5 Premier League games, as many as in his previous 19. Revival. https://t.co/4YdOvisSfC 17 Sep

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor