Campaign support
Exclusive content
Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns. With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.
Expertise
Opta are experts in the field of sports data and its audience. We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.
Multi-channel use
Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.
Examples of Opta data in marketing campaigns
Betfair ran a bespoke pub campaign utilising quirky Opta football facts.
Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.
Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.
Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.
Skybet ran a successful email marketing campaign underpinned by Opta editorial content.
Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.
Betfair EURO 2012 Preview
Betfair EURO 2012 preview, using Opta editorial expertise.
Testimonial
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
