Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

45 - Alexis Sanchez has been directly involved in 45 goals in 51 appearances for Arsenal this season (30 goals, 15 assists). Handy. 6 minutes ago

392 - Per Mertesacker is set to start his first game for Arsenal since April 30th 2016 (v Norwich), 392 days ago. https://t.co/YAbIqltHOj 1 hours ago

2 - Chelsea have lost just twice in their last 13 games against Arsenal in all competitions (W8 D3). Governed. https://t.co/u9LfwZzBSg 1 hours ago

2 - This will be the second FA Cup final contested between Arsenal and Chelsea. The Gunners winning 2-0 in the 2002… twitter.com/i/web/status/8… 2 hours ago

1.2 - Marco Silva averaged 1.2 points per game in the Premier League, the best rate of any Hull manager. Buzzed. https://t.co/1OK97g9gIM 3 hours ago

20 - This is Arsenal’s 20th FA Cup final appearance, the most in history. They haven’t lost any of their last five… twitter.com/i/web/status/8… 3 hours ago

4 - Chelsea haven’t lost any of their last four FA Cup Finals, all of which have been contested at Wembley. Steely. youtu.be/mH-L65HlYDk 4 hours ago

1 - Arsenal v Chelsea is the first FA Cup final fixture to be played at both the Millennium Stadium and the new Wembley Stadium. Rivalry. 5 hours ago

15 - Christian Eriksen (15) provided more assists in 2016/17 than any other Tottenham player in a single… twitter.com/i/web/status/8… 26 May

38 - Antonio Valencia has provided 38 @premierleague assists for @ManUtd; only six players have provided more. Exte… twitter.com/i/web/status/8… 26 May

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

At Betfair our strategy is to inform and furnish our users with quality, insightful and trusted content and statistics allowing them to make informed betting decisions. Our racing product has a long standing alignment to Timeform and we chose Opta as our statistics and data provider for football. Opta is a brand which is known and trusted by the majority of our football customers. The unique and informative content we use across a range of channels often leads to excellent conversion rates, increasing volumes traded on the exchange and sportsbook.
Dan Thomas Editor Manager, Betfair
For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index