Facts, stats & editorial content

Bookmakers can support tactical marketing campaigns by using Opta's timely, relevant and compelling sports data across a number of different channels.

108 - Sergio Aguero averages a goal every 108 minutes in the PL; the best mins/goal ratio of any player to have sco… twitter.com/i/web/status/8… 1 hours ago

55 - No player has created as many chances from open play in the big five European Leagues this season as Alexis Sa… twitter.com/i/web/status/8… 3 hours ago

4 – Sunderland have had fewer goalscorers in league competition this season than any other team in Europe’s big five divisions. Light. 22 hours ago

3 - Odion Ighalo has scored just three goals in his last 35 Premier League games, after 13 in his first 19 for Watford. Drop. 22 hours ago

896 - Memphis Depay has failed to score or assist a goal in his last 896 minutes in the PL. Desert. 19 Jan

136 – Gabriel Jesus scored or assisted a league goal every 136 mins for Palmeiras last term as they won the Brazilian top-flight title. Key. 19 Jan

6 - Liverpool have kept six clean sheets in their last nine FA Cup games. Sturdy. 18 Jan

1 - Southampton have scored exactly one goal in each of their last seven home games in all competitions. Singular. 18 Jan

0 - Norwich City failed to direct a single shot on target in a game in any competition for the first time since March (v Man City). Caged. 18 Jan

12 - Divock Origi is the first Liverpool player to miss a penalty (in all comps) in 12 attempts, since S Gerrard v QPR in May 2015. Fluffed. 18 Jan

Campaign support

Exclusive content

Opta work alongside marketing teams and agencies, providing exclusive statistical and editorial content which underpins bespoke sportsbook campaigns.  With an unrivalled database and expertise in interrogating it, we are able to extract insightful and relevant content across a wide range of sports and competitions and in a number of languages to meet any requirement.

Expertise

Opta are experts in the field of sports data and its audience.  We know the content which engages consumers and with the added credibility when using the Opta brand, we are the perfect partner to maximise effectiveness and ROI from marketing campaigns.

Multi-channel use

Opta support marketing campaigns across a range of media and channels including online, mobile, social, print, video, TV and audio.

Examples of Opta data in marketing campaigns

Betfair ran a bespoke pub campaign utilising quirky Opta football facts.

Opta regularly contribute to interactive live panel shows alongside other specialists from the football and betting industries.

Our insightful and informative content is supplemented by Betfair's football Ambassador Lee Dixon.

Targeted Opta facts to drive activity towards specific Ladbrokes betting coupon markets.

Bespoke Opta content supported a print media campaign run by Sporting Index during Euro 2012.

 

Betfair EURO 2012 Preview

Betfair EURO 2012 preview, using Opta editorial expertise.

Testimonial

For over a decade Sporting Index have had a partnership with Opta which has given our service clear differentiation in the marketplace. The data Opta collect and distribute has enabled us to develop niche spread betting markets from player performance indices through to special markets such as shots on target, woodwork strikes and goal yardage. Opta's high quality, timely and accurate data has enabled the full lifecycle of these markets from the initial data to price the markets right through to adjudication for resulting the markets.
Ronnie Whelan COO, Sporting Index
We began working with Opta ahead of Euro 2012. The insightful Opta content received excellent user feedback and resulted in us forging a longer term agreement to use a range of Opta widgets as part of our Premier League Zone. The Opta widgets were simple to customise and seamlessly integrated into our team pages. We strongly believe our innovative Premier League Zone gives our customers an unrivalled experience which has undoubtedly benefited from the credibility of using both Opta content and brand as a result of the inherent trust and reliability which it carries.
Charlie McCann Director of Online Public Relations, Bet Victor