Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

4y 315d – There was just four years and 315 days between Jamie Vardy's last non-league goal and his Champions Leagu… twitter.com/i/web/status/8… 6 hours ago

34 - There have been 34 goals scored in the Last 16 1st leg this season, a joint-high in a single CL knockout stage Matchday. Deluge. 6 hours ago

380 - Jamie Vardy has scored with his first shot on target in 380 minutes for Leicester. Lifeline. 6 hours ago

7 - Stevan Jovetic has been involved in seven goals in his eight games for Sevilla in all comps (3 goals, 4 assists). Reborn. 7 hours ago

26 - Samir Nasri has completed 26 passes in the opposition half so far, one fewer than all Leicester City players combined (27). Show. 7 hours ago

10 - Jamie Vardy has made just 10 touches in the first-half for Leicester, with just one of them coming in the oppo… twitter.com/i/web/status/8… 7 hours ago

385 - After 385 minutes, Kasper Schmeichel has conceded his first goal in the Champions League. Costly. 8 hours ago

3 - Sevilla have lost 3 of their 4 CL games against English opposition (W1), their only win coming against Arsenal at home in Nov '07. Hope. 9 hours ago

5 - Sevilla have kept more clean sheets than any other side in this season’s Champions League (5 in 6 games). Barricade. 9 hours ago

4 - Man Utd have kept four successive clean sheets in European competition for the first time since December 2013. Shutout. 9 hours ago

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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