Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

18 - West Ham have conceded the most penalties in the Premier League over the course of the last three seasons. Clumsy. 1 hours ago

50 - Burnley have blocked 50 opposition shots this season. The average for the 19 other teams is 16 blocks. Barrier. 2 hours ago

43% - Burnley have the highest proportion of shots from headers in the Premier League this season. Nod. 3 hours ago

9 - In the last three seasons, Jamie Vardy has won nine PL penalties - four more than the next highest figure earned by a player. Tumble. 18 Sep

13 - Mohamed Salah has fired in more shots on target than any other player in the Premier League this season. Settled. 18 Sep

32 - @HKane has had more shots than Swansea City (30) this season - both have scored just twice. White. 18 Sep

68 - Chelsea have committed more fouls than any other team in the Premier League this season. Naughty. 18 Sep

105 - Jose Mourinho is unbeaten as a manager in every home league game his sides have played on a Sunday (W81 D24 L… twitter.com/i/web/status/9… 18 Sep

1 - Vincent Janssen has scored with his first shot on target in the Turkish Süper Lig. Lethal. https://t.co/L7ZUbZsGUF 17 Sep

3 - Anthony Martial has scored 3 goals in his last 5 Premier League games, as many as in his previous 19. Revival. https://t.co/4YdOvisSfC 17 Sep

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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