Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

4 – @HKane is the only @SpursOfficial player to score in four successive @premierleague north London derbies agains… twitter.com/i/web/status/8… 5 hours ago

27 – Chris Wood has scored 27 goals in all comps for @LUFC this term; more than any player in the top 4 divisions o… twitter.com/i/web/status/8… 12 hours ago

75 – @drfc_official have scored more league goals than any other team in England’s top four tiers this season. Productive. 13 hours ago

9 - Charlie Wyke has scored 9 headed league goals this season; more than any other player in the top four tiers of English football. Nous. 13 hours ago

8 - England have failed to keep a clean sheet in each of their last eight games against Germany. Routine. 22 Mar

648 - Germany have now gone 648 minutes without conceding an international goal. Resilient. 22 Mar

4474 – Between the 1st and the last goal of @Podolski10 for the @DFB_Team_EN were 4474 days. Legend. #GERENGtwitter.com/i/web/status/8… 22 Mar

0 – England stopped Germany from landing a single shot on target in the first half. Control. 22 Mar

1 - Jake Livermore is the first outfield West Brom player to feature for England since Steve Hunt in 1984. Occasion. 22 Mar

1 - Germany have lost just one of 18 games in which they’ve played in Dortmund, losing to Italy in the 2006 World Cup (W15 D2). Comforts. 22 Mar

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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