Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

21 - Ryan Giggs scored in a record 21 consecutive @premierleague seasons between 1992-93 and 2012-13. Iconic. https://t.co/ZAsIOFfQ4K 33 minutes ago

Opta are looking for an intern to join their sales team. Apply now online at the following link bit.ly/2gPAoHS. Recruiting. 1 hours ago

15 - Philippe Coutinho has scored 15 goals from outside the area since his Premier League debut; more than any othe… twitter.com/i/web/status/8… 3 hours ago

130 - Javier Hernandez has the 5th best minutes per goal ratio in @premierleague history (min. 20 goals). Sharpshoo… twitter.com/i/web/status/8… 16 hours ago

22 - W. Rooney has been involved in more PL goals v Newcastle than any other player vs another in the division (14… twitter.com/i/web/status/8… 20 Jul

6 - England Women's 6-0 victory over Scotland last night was their biggest ever win in a major tournament. Convinci… twitter.com/i/web/status/8… 20 Jul

13 - Alvaro Morata’s goals won Real Madrid 13 points in the La Liga last season; only Cristiano Ronaldo won more fo… twitter.com/i/web/status/8… 19 Jul

27% – Alvaro Morata had the highest conversion rate of any striker to score 10+ goals in La Liga 16-17; scoring 15… twitter.com/i/web/status/8… 19 Jul

14 - Wojciech Szczesny kept the most clean sheets (14) among the goalkeepers in the Serie A 2016/17. Safe. https://t.co/lO8C9ZUWq8 19 Jul

23 - At the age of 23y 123d, Michael Owen is the youngest player to reach 100 @premierleague goals. Youthful. https://t.co/FZAj50H8qL 19 Jul

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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