The latest happenings at Opta

All of the latest news from the home of high definition performance data.

49 - Huddersfield will be the 49th different team to play in the PL and will be in the top-flight for the first tim… twitter.com/i/web/status/8… 10 hours ago

1 - Huddersfield are the 1st team in @EFL history to be promoted having conceded more goals than they’ve scored in the league campaign. Up. 10 hours ago

2 - Huddersfield are only the second @EFL club to be promoted via the play-offs in all three divisions (also Blackpool). Experts. 10 hours ago

3 - Reading have lost three of their last five penalty shootouts in all competitions. Nervy. 10 hours ago

5 - Huddersfield have won all five of their previous penalty shootouts in the play-offs - no other team has won more than one. Experience. 10 hours ago

1 - This is the first second tier play-off final to finish 0-0. Drab. 10 hours ago

2 - Huddersfield have won both of their previous playoff finals that went to extra-time, while Reading have lost both of theirs. Edge. 11 hours ago

3 - Huddersfield have been promoted from 3 of their 4 play-off finals, winning promotion in 1995, 2004 and 2012. Impressive. 14 hours ago

18 - The previous three play-off finals involving Reading have seen a total of 18 goals scored (an average of six per game). Bonanza. 14 hours ago

3 - Reading have lost in each of their previous three play-off final appearances, while only Sheffield United have lost more (4). Hurdle. 15 hours ago

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BLOG Opta's Event Definitions

Opta have a long-established a consistent list of 'Event Definitions' in football that are adhered to across all data collection centres.

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Posted by Rob Bateman at 10:00

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NEWS Opta partners with AS Roma for the 2013/14 Season

The partnership sees Opta providing data services to contribute to the club’s communication and digital marketing efforts, through the provision of post-match and in-game data services, including widgets, match packs, XML data feeds and post-match reports, in order to power Roma’s digital platform..

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Posted by Opta at 17:04

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BLOG Opta host Digital Life of a Football Match

Leeds is a centre for sporting digital excellence. As part of Leeds Business Week, representatives of Opta presented the Digital Life of a Football Match to a large group of Leeds College Students.

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Posted by Lucy Shephard at 14:50

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NEWS Mahou San Miguel wins a Smarties award for a campaign created in collaboration with Opta

The brewery was awarded in New York for its campaign "De que color es Madrid?" (What colour is Madrid?), which started off as an initiative for the final match of the Copa del Rey last May, in which Opta actively participated with 200 Opta Facts and assisted in the community management of its soci..

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Posted by Opta at 10:48

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