Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

1 - Tottenham Hotspur have won just one of their last nine competitive games at Wembley (D2 L6). Residence. https://t.co/VfK0tQTxIe 16 hours ago

24 - Manchester United have equalled their record for the longest unbeaten run within a single top-flight season (2… twitter.com/i/web/status/8… 27 Apr

7 - Seven of the eight red cards in Premier League #ManchesterDerby matches have been given to Manchester United. Feisty. 27 Apr

19 - There were just 19 seconds between Marouane Fellaini's first & second cards in this #ManchesterDerby. Quickfire. 27 Apr

3 - Marouane Fellaini has been given his third red card in his Premier League career & his first in the competition since May 2015. Madness. 27 Apr

7 - Sergio Aguero has now attempted 7 shots in this game; more than any other player in a single game against Man U… twitter.com/i/web/status/8… 27 Apr

4 - Jose Mourinho has won just 4 of his 18 meetings with Pep Guardiola (D6 L8), but one of these came in the last… twitter.com/i/web/status/8… 27 Apr

8 - Sergio Aguero has scored 8 goals in 10 competitive appearances for Manchester City against Manchester United. T… twitter.com/i/web/status/8… 27 Apr

3 - The previous 3 #ManchesterDerby @premierleague games officiated by Martin Atkinson have seen @ManUtd score a 90… twitter.com/i/web/status/8… 27 Apr

8 - Spurs have won eight consecutive league games for the first time since October 1960 (13 in a row). Momentum. https://t.co/1jAhJzwSya 26 Apr

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

Al-Riyadiah