Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

15 - As well as most titles, Man Utd have finished second in the English top-flight more often than any other side… twitter.com/i/web/status/8… 10 hours ago

10 - Raheem Sterling was the only Man City player to hit double figures for both goals (10) & assists (15) in 2016-… twitter.com/i/web/status/8… 11 hours ago

76 - @hdgomes is one of two players who've not missed a @premierleague game across the last 2 seasons (along with D… twitter.com/i/web/status/8… 13 hours ago

8 - Ross Barkley provided more assists than any other English player in the 2016-17 Premier League campaign. Servic… twitter.com/i/web/status/8… 26 Jul

16 - The highest number of away wins in an English top-flight season is 16, by @SpursOfficial in 1960-61. Sweet. https://t.co/BWmzAnRqzb 26 Jul

Blog - ahead of the new football season, read our blog on expected goals. bit.ly/2vFb1fg . Advanced. youtube.com/watch?v=w7zPZs… 25 Jul

179 - @DeBruyneKev has the best minutes per assist rate in Premier League history (min. 20 assists). Delivery. 25 Jul

4 - Only 4 Serie A teams have changed their manager from last season: the lowest number since 2008/09. Confirmation. https://t.co/7a67GQ9xfj 24 Jul

1- Last season, @KMbappe had the highest shot conversion rate (37'1%, 26 goals) for a French team in all competitio… twitter.com/i/web/status/8… 25 Jul

17 - The fewest goals conceded by a side that failed to win the English top-flight title is 17, by Arsenal in 1998-… twitter.com/i/web/status/8… 25 Jul

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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