Unrivalled sport expertise

Mining the Opta databases to pull out the best contextual insights.

1 - Burton are the first side from a lower divison to score against Man Utd at Old Trafford since Crystal Palace in Nov 2011. Consolation. 13 hours ago

90 - This is the first time Jack Wilshere has completed 90 minutes in a match for Arsenal since September 23 2014 (vs Southampton). Back. 13 hours ago

1 - Michy Batshuayi is the first Chelsea player to score a League Cup hat-trick since Frank Lampard against Leicest… twitter.com/i/web/status/9… 13 hours ago

17y 6d - Ethan Ampadu is the youngest player to make an appearance for Chelsea since Michael Woods in Jan 2007 (also v Nottm Forest). Youth. 14 hours ago

3 - Dominic Calvert-Lewin has been directly involved in all three of Everton's domestic goals this season, with 1 goal and 2 assists. Busy. 14 hours ago

1 - Charly Musonda has scored his first Chelsea goal in his third appearance and first start for the club. Arrival. 14 hours ago

4 - Marcus Rashford has now scored four braces for Man Utd, with each one coming in a different competition. Range. https://t.co/zkOdAPoHCw 15 hours ago

30 - Only Zlatan Ibrahimovic (37) has been directly involved in more @ManUtd goals than Marcus Rashford (30) since his debut. Starlet. 15 hours ago

3 - Jose Mourinho has only fallen at this stage of the #EFLCup in 1 of his previous 7 seasons; a shootout defeat v… twitter.com/i/web/status/9… 15 hours ago

493 - Jack Wilshere is set to make his first start for Arsenal since May 15th 2016 vs Aston Villa - 493 days ago. P… twitter.com/i/web/status/9… 16 hours ago

Editorial

Finding beauty in the detail

We believe that getting the data into the database is just the start.  The story is told when that data is given context and turned into an enduring narrative.  

We've built our reputation on understanding this context.  Not only do we know who scored the goals, the tries and the runs, we know when they were scored and how.  And most importantly we know what this means in the match, the season and the history of the sport.

An unrivalled team of experts

Our editorial staff have access to a suite of proprietary query tools, allowing us direct and instant access to all of the information that can make the difference between good and great coverage.

We supply our clients with editorial services in a number of different ways.  This can range from pre-prepared reports or Opta Facts to a stats hotline or live chat facility.

Pre-game, during the match or after the final whistle

Our database updates in real-time.  As soon as the data is collected it can be accessed by our editorial team.  This means that we can provide services to media, broadcast and betting clients before a game, after the final whistle or as the action is unfolding.

We'll alert customers as a big milestone is about to be reached, and let them know what the latest incident means in the bigger picture.  We'll help broadcasters better inform their viewers, or give bookmakers the best stats to help encourage betting activity on their website.

Some of our editorial services in action

Opta rugby league data and editorial is used in the Carnegie Challenge Cup Final programme.

Some football match stats used by ESPN on a Premier League broadcast.

SkyBet use some Opta stats on an email marketing promotion in the run up to a big game.

The official England sticker album uses Opta data for player profiles.

Castrol Football uses Opta based stats to power its Twitter account.

France Football magazine use Opta content for a comparison piece between Cristiano Ronaldo and Lionel Messi.

Sport magazine use some Opta tennis data in a piece on Andy Murray.

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